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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing strategic initiatives within the Football and SPSP industry, with a strong focus on market share growth, consumer engagement, and cross-functional leadership. Proven ability to connect commercial objectives with brand impact while managing complex matrix organizations.
Highest-signal resume keywords
Strategic DevelopmentCross-Functional LeadershipMarket Share GrowthConsumer EngagementFootball Industry Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MerchandisingMarketingSalesCategory TransformationP&L ManagementMarket AnalysisBusiness PlanningProduct DevelopmentNegotiationStakeholder Management
Soft Skills
LeadershipCommunicationPresentationInfluencingTeam Management
Certifications & Qualifications
University Degree in Business
Industry Keywords
FootballSPSPFootwearApparelConsumer BehaviorMarketplace DynamicsCultural RelevanceGrassroots FootballCommercial ProductivityKorean Market Insights
About the role
Key responsibilities & impact- Act as General Manager of Football Korea and lead the transformation of adidas Football into the No. 1 football brand in Korea
- Drive sustainable growth across Football Footwear, Licensed Apparel, Team Sports, and Football Culture
- Build authentic connections with the Korean football ecosystem, athletes, clubs, communities, and key partners
- Own the end-to-end Football business agenda across Product, Distribution, Activation, and Marketplace Excellence
- Own the Football & SPSP ambition roadmap and annual business planning
- Establish quarterly market share targets and lead cross-functional execution plans
- Build action plans to close market share gaps against competitors
- Drive profitable growth while balancing sell-in and sell-out performance
- Develop adidas into the most culturally relevant football brand in Korea
- Build strategic partnerships across football communities, grassroots football, academies, amateur leagues, and creators
- Lead local football storytelling and consumer engagement initiatives
- Identify emerging cultural trends and convert them into scalable business opportunities
- Drive trial, seeding, community activation, and grassroots football programs
- Define and lead the channel growth strategy
- Expand leadership in specialty and football/SPSP-focused accounts
- Partner with Sales to secure category visibility, premium execution, and SKU productivity
- Drive premium distribution strategy balancing heat, scarcity, and commercial productivity
- Lead franchise strategies across key footwear franchises and future innovation platforms
- Drive launch excellence and commercial success of key product concepts
- Influence Global BU to secure priority allocations and Korea-specific opportunities
- Ensure Korean consumer insights are reflected in future product creation
- Identify local product, collaboration, and creation opportunities
- Partner with Global BU and Creation teams to deliver Korea-first initiatives
- Champion locally relevant player packs, club-related concepts, and culturewear opportunities
- Manage KPIs including category P&L, sell-out, inventory health, market share, three-to-five-year category plan initiatives, and execution excellence
Requirements
What you’ll need- Proven ability to develop and implement strategy
- Proven leadership and management abilities, including managing a diverse team and remote management
- Strong presentation, communication, negotiation, and influencing skills with senior stakeholders in a global matrix organization
- Broad marketing experience with a distinct track record of success and expert merchandising knowledge
- Strong cross-functional and stakeholder management experience across commercial and support functions
- Strong industry knowledge across footwear, apparel, and accessories and across all business units
- Expert understanding of Korean local consumers, accounts, economic environment, and commercial needs
- Deep passion and proven expertise in the Football & SPSP industry and culture
- Strong understanding of consumer behavior, specialty landscape, and marketplace dynamics
- Experience leading category transformation and market share growth initiatives
- Demonstrated success influencing global stakeholders and driving local relevance
- Proven ability to connect commercial objectives with brand and cultural impact
- Experience managing complex matrix organizations and cross-functional leadership teams
- 10+ years of experience in merchandising/product, marketing, sales, or retail
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- Previous experience managing a global matrix organization required
- Fluent in English
- Fluent in the local language, if applicable, preferred
- Willingness to travel upwards of 20% of the time
Benefits
Comp & perks- Diversity, equity, and inclusion (DEI) culture and talent processes
- Employee belonging and inclusive workplace culture
- Athlete’s mindset development through company behaviors and culture
- Professional development through developing employees