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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital advertising and media planning, with a strong focus on audience targeting, budget management, and campaign optimization across multiple platforms. Proficient in leveraging Adobe's marketing technology and maintaining alignment with regional strategies while ensuring quality assurance and compliance with operational standards.
Highest-signal resume keywords
Digital Advertising ExperienceAudience Targeting ToolsAdobe Marketing ToolsCampaign MeasurementMulti-Market Activations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign OptimizationBudget ManagementQuality AssurancePerformance Analysis
Soft Skills
Clear CommunicationAttention to DetailCollaboration
Tools & Technologies
Meta Ad ManagerTikTok Ad ManagerSnap Ad ManagerGenPemAEPRTCDP
Industry Keywords
B2B AdvertisingConsumer AdvertisingMedia BuyingCampaign ReportingAI-Driven Media Buying
About the role
Key responsibilities & impact- Translate regional media strategy into tactical media plans for one or more paid channels
- Build plans covering audience targeting, budget splits, flighting, and placement
- Maintain daily contact with local strategy teams to maintain alignment
- Keep current with changing platform ad products and targeting tools
- Hand finished plans to Adobe's India-based media-buying team for execution
- Flag and resolve blockers according to established processes
- Incorporate Adobe marketing technology, including GenPem, AEP, and RTCDP, into media plans where appropriate
- Tag, organize, and quality-check campaigns against Ops standards
- Layer local language, regulatory, and pricing considerations onto global planning practices
- Partner with regional strategists and analysts to review campaign reporting
- Translate results into budget, targeting, and creative optimizations
- Surface performance trends, platform changes, and targeting or data-sharing opportunities to the Director of Media Planning and broader team
- Help shape a consistent quarterly planning process
- Work with platform partners to identify testing and beta opportunities
- Establish planning relationships and cadence with regional strategy counterparts and the India-based buying team
- Audit current tagging, naming, and QC practices against new Ops standards
Requirements
What you’ll need- 5+ years in digital advertising or media planning/buying
- Hands-on experience with at least one of Meta, TikTok, or Snap
- Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement
- Experience managing multi-market activations, including platform setup across a wide range of markets and languages
- Track record of delivering performance-focused paid social campaigns
- Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations
- Ability to translate strategic briefs into detailed, executable media plans
- Clear communication across regional and offshore teams, holding to global standards while adapting to local needs
- Strong attention to detail; comfortable owning QA, QC, and documentation for assigned plans
- Familiarity with AI-driven media buying, including executing buys through LLM-based tools like Meta's MCP
- Experience with Adobe's marketing and advertising tools (GenPem, AEP, RTCDP)
- Experience working with an offshore or outsourced buying/execution team
- Background spanning both B2B and consumer advertising
- Agency experience, or exposure to a newly formed team, ideally at a company insourcing media execution
Benefits
Comp & perks- Annual Incentive Plan (AIP) for non-sales roles
- Certain roles may be eligible for a new hire equity award
- Comprehensive benefits programs
- Equal Employment Opportunity protections
- Accessibility accommodations during the recruiting process