Senior Media Planner

Adobe

. Build tactical media plans for assigned paid channels, initially Meta, TikTok, and Snap .

Posted 10/27/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital advertising and media planning, with a strong focus on audience targeting, campaign optimization, and collaboration with regional and offshore teams. Proficient in utilizing Adobe's marketing tools and platform ad managers to deliver performance-driven paid social campaigns.

Highest-signal resume keywords

Digital Advertising ExperienceAudience Targeting ToolsAdobe Marketing ToolsCampaign MeasurementMulti-Market Activations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningCampaign OptimizationPerformance AnalysisQuality AssuranceBudget ManagementStrategic Brief TranslationTagging and Naming StandardsAI-Driven Media BuyingPlatform SetupCampaign Reporting

Soft Skills

Clear CommunicationAttention to DetailProblem-SolvingCollaborationAdaptability

Tools & Technologies

Meta Ad ManagerTikTok Ad ManagerSnap Ad ManagerGenPemAEPRTCDPCampaign DashboardsLLM-Based Tools

Industry Keywords

B2B AdvertisingConsumer AdvertisingMedia BuyingPaid Social CampaignsRegional Strategy

About the role

Key responsibilities & impact

Build tactical media plans for assigned paid channels, initially Meta, TikTok, and Snap
Translate regional media strategy into audience targeting, budget splits, flighting, and placement plans
Maintain daily alignment with local strategy teams
Keep current with platform ad products and targeting tools
Hand finished plans to Adobe's India-based media-buying team for execution
Flag blockers and resolve them according to established processes
Incorporate Adobe marketing technology including GenPem, AEP, and RTCDP where appropriate
Tag, organize, and quality-check campaigns against Ops standards
Layer local language, regulatory, and pricing nuance onto global planning practices
Review campaign reporting and translate results into budget, targeting, and creative optimizations
Surface performance trends, platform changes, and targeting or data-sharing opportunities to the Director of Media Planning and broader team
Help shape a consistent quarterly planning process
Work with platform partners to identify testing and beta opportunities
Complete at least one full plan submission during the first 90 days
Audit tagging, naming, and QC practices against new Ops standards
Establish regular cadence with regional strategy counterparts and the India-based buying team

Requirements

What you’ll need

5+ years in digital advertising or media planning/buying
Hands-on experience in at least one of Meta, TikTok, or Snap
Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement
Experience managing multi-market activations, including platform setup across a wide range of markets and languages
Track record of delivering performance-focused paid social campaigns
Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations
Ability to translate strategic briefs into detailed, executable media plans
Clear communication across regional and offshore teams
Strong attention to detail; comfortable owning QA, QC, and documentation
Familiarity with AI-driven media buying, including LLM-based tools like Meta's MCP
Experience with Adobe's marketing and advertising tools (GenPem, AEP, RTCDP)
Experience working with an offshore or outsourced buying/execution team
Background spanning both B2B and consumer advertising
Agency experience or exposure to a newly formed team is ideally preferred
AI use during live interviews is not permitted unless explicitly invited or approved as an accommodation

Benefits

Comp & perks

Comprehensive benefits programs
Equal Employment Opportunity employer
Accessibility accommodations during the recruiting process