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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Adobe Journey Optimizer and marketing automation, with a strong focus on customer journey solutions and data-driven optimization strategies. Capable of translating business requirements into scalable technical solutions while providing technical leadership and mentoring to team members.
Highest-signal resume keywords
Adobe Journey Optimizer (AJO)Marketing PersonalizationData-Driven Optimization StrategiesHTML, SQL, ScriptingConsulting Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AutomationSegmentationExperimentation FrameworksData Modeling ConceptsCampaign LogicWorkflow OrchestrationAPI ConnectionsTest PlansTest CasesTest Scripts
Soft Skills
Technical LeadershipExecutive-Level EngagementMentoring
Tools & Technologies
Adobe Experience CloudPostmanPostBuster
Certifications & Qualifications
Adobe Journey Optimizer Certification
Industry Keywords
B2C MarketingCustomer Journey DesignLifecycle MarketingMarketing AnalyticsPrivacy Laws
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Lead and implement marketing automation and customer journey solutions across B2C customers
- Deliver Adobe Customer Journeys technology, specifically Adobe Journey Optimizer, within the Adobe Experience Cloud stack
- Drive marketing personalization, experimentation, and optimization strategies
- Partner with Product and Engineering by providing platform feedback and advocating for customer needs
- Guide clients through standard methodologies and provide prescriptive recommendations
- Translate business requirements into scalable technical solutions across strategy, design, data, and platform execution
- Partner with project and engagement leadership on executive readouts, issue management, and risk mitigation
- Create delivery frameworks, accelerators, and repeatable processes
- Apply Adobe AI technologies to improve customer experiences
- Translate customer needs into technical solutions balancing architecture standards, total cost of ownership, and feasibility
- Collaborate with sales and internal teams to grow accounts and address customer needs
- Mentor team members and provide technical leadership
- Produce unit-tested deliverables and participate in peer testing, including developing test plans, test cases, and test scripts
Requirements
What you’ll need- Hands-on expertise with Adobe Journey Optimizer (AJO)
- Strong understanding of marketing personalization, segmentation, experimentation frameworks (A/B, multivariate), and data-driven optimization strategies
- Knowledge of CDP, DMP, Paid Media, identity management, marketing automation, data collection, and privacy laws
- Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration
- Experience setting up API connections and using Postman, PostBuster, or similar tools
- Ability to convert business goals and use cases into scalable marketing architectures, data structures, and measurable benchmarks
- Strong consulting skills and executive-level engagement
- Experience partnering with Product and Engineering teams
- Preferred: experience leading multi-workstream marketing technology or customer experience programs
- Preferred: background in customer journey design, lifecycle marketing, or marketing analytics
- Preferred: certifications in Adobe Journey Optimizer or other Adobe Experience Cloud applications or comparable platforms
Benefits
Comp & perks- Annual Incentive Plan (AIP) for non-sales roles
- Certain roles may be eligible for a new hire equity award
- Comprehensive benefits programs
- Equal Employment Opportunity and reasonable accommodation support