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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Publisher Acquisition and Business Development within the iGaming vertical, leveraging strong negotiation skills and a deep understanding of traffic acquisition channels to build profitable partnerships. Proficient in managing the full acquisition cycle and utilizing industry tools for effective lead generation and market research.
Highest-signal resume keywords
Publisher AcquisitionBusiness DevelopmentTraffic Acquisition ChannelsNegotiation SkillsDigital Advertising Ecosystem
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Publisher AcquisitionBusiness DevelopmentAffiliate MarketingTraffic AcquisitionNegotiationMarket ResearchAnalytical SkillsAccount DevelopmentPublisher Monetization ModelsPerformance Marketing
Soft Skills
Relationship DevelopmentCommunication Skills
Tools & Technologies
SimilarWeb ProPublicWWWBuiltWithSpy ToolsGoogle Ad ManagerAPI Integrations
Industry Keywords
IGamingGamblingBettingCasinoHigh-Risk VerticalsPPCSEOASOIn-App AdvertisingProgrammatic Advertising
About the role
Key responsibilities & impact- Expand Adskeeper’s presence in the iGaming vertical by building a sustainable portfolio of premium traffic sources
- Work with Publishers, affiliate teams, media owners, and traffic source operators in the gambling vertical
- Identify and acquire Publishers generating traffic from SEO, PPC, ASO, Push, Popunder, and other performance marketing channels
- Negotiate commercial terms and close profitable partnerships aligned with company revenue and margin goals
- Conduct market research to identify high-quality traffic sources and new acquisition opportunities
- Manage real-time business communications and relationship development with decision-makers across different organizational levels
Requirements
What you’ll need- 3+ years of experience in Publisher Acquisition, Business Development, Affiliate Marketing, AdTech, or Digital Advertising
- Proven experience working with gambling, betting, casino, or other high-risk verticals
- Strong understanding of traffic acquisition channels including SEO, PPC, ASO, Push, Popunder, In-App, and other performance-driven traffic sources
- Proven track record of identifying, negotiating, and onboarding new Publishers generating traffic for gambling offers
- Ability to independently manage the full acquisition cycle: prospecting, outreach, negotiations, deal closing, onboarding, and account development
- Strong negotiation skills and ability to build relationships with decision-makers, media owners, affiliate teams, and business owners
- Understanding of publisher monetization models
- Experience using industry tools for Publisher research and lead generation, including SimilarWeb Pro, PublicWWW, BuiltWith, and Spy tools
- Advanced knowledge of the digital advertising ecosystem, programmatic advertising, native advertising, content recommendation platforms, Google Ad Manager (DFP), header bidding, API integrations, and Publisher monetization
- Strong analytical skills and ability to evaluate traffic quality, business potential, and partnership profitability
- Experience working in international markets (Tier 1, Tier 2, LATAM, APAC) is an advantage
- Existing network of contacts among gambling Publishers, media buyers, affiliate teams, or traffic owners is a strong advantage
Benefits
Comp & perks- No specific benefits or compensation extras stated