Regional Marketing Manager – East, South East Asia

AdTech Holding

. Own the regional marketing budget and shape the brand strategy for each market .

Posted 10/14/2026full-timeRemote • CyprusMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in regional marketing strategy, budget management, and audience development, with a strong focus on the Chinese ecosystem and local market dynamics. Proficient in managing external agencies and driving measurable results through targeted campaigns and community engagement.

Highest-signal resume keywords

Native MandarinWorking English (B2+)3–5 Years In MarketingHands-On Experience In Mainland China MarketingPractical Knowledge Of WeChat, Douyin/RED, Baidu SEM

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Budget ManagementCampaign PlanningLead TrackingKPI SettingAudience DevelopmentHypothesis TestingConversion TrackingEvent ManagementAgency ManagementCommunity Building

Soft Skills

Independent WorkCross-Timezone Collaboration

Tools & Technologies

WeChat Official AccountsDouyin/REDBaidu SEM

Industry Keywords

KOLMCNAdtechPerformance MarketingSEA Markets

About the role

Key responsibilities & impact

Own the regional marketing budget and shape the brand strategy for each market
Develop and test hypotheses on audiences, USPs, and brand perception
Track local and global competitors, research local platforms, partners, agencies, and events
Report monthly on leads, activations, and revenue from new clients by market
Set acquisition KPIs and plan local campaigns, including paid search via local agencies
Brief local agencies, review results, and localize landing pages, banners, and content
Run local events and meetups, including ChinaJoy and regional industry conferences
Build and grow communities on WeChat and regional groups and channels
Manage local brand reputation and work with influencers, KOLs, and MCN agencies with the PR team
Align with Sales on target markets and priority accounts, hand over qualified leads, and track conversion
Equip Sales with localized materials and support them at events
Join customer-development interviews, build target-audience profiles, and share regional insights with the marketing team

Requirements

What you’ll need

Native Mandarin
Working English (B2+), sufficient to present to the global marketing team
3–5 years in marketing
At least 1–2 years owning a direction or market end-to-end, not only executing tasks inside a large team
Hands-on experience running marketing in mainland China with real budget responsibility
Practical knowledge of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, local KOL/MCN market
Experience briefing and managing external agencies and contractors
Track record measured in leads, cost per lead, and conversion to client
Experience proposing and testing hypotheses, then scaling or stopping them
Comfortable working independently with a manager in a different timezone
Nice to have: background in adtech, affiliate, performance marketing or advertising
Nice to have: network among Chinese media-buying communities
Nice to have: experience in SEA markets (Vietnam, Indonesia, Philippines)

Benefits

Comp & perks

Cafeteria benefits system allowing employees to choose benefits suited to individual needs
Medical services coverage
Fully covered 10 working days of sick leave per year
5 additional day-offs per year
English and other languages compensation
Quarterly bonuses
Annual bonuses
Corporate events
Gifts