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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing talent attraction campaigns, leveraging digital marketing strategies, SEO, and analytics to enhance employer branding and candidate engagement. Proven ability to collaborate with cross-functional teams and utilize data-driven insights for decision-making.
Highest-signal resume keywords
Digital Marketing StrategySEO/PPC Campaign DevelopmentContent Creation and ManagementEmployer BrandingData Analytics and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentEmail MarketingCRM ManagementSocial Media MarketingLead GenerationTalent AcquisitionData-Driven Decision MakingArtificial Intelligence UtilizationProject ManagementContent Writing
Soft Skills
Problem-SolvingInfluencing and Engaging StakeholdersDiversity AdvocacyHands-On LeadershipHigh-Pressure Situation Management
Tools & Technologies
Applicant Tracking SystemsCustomer Relationship Management SystemsVirtual Careers Fair PlatformsAnalytics ToolsEmail Marketing Platforms
Certifications & Qualifications
Relevant Degree in MarketingHR or Talent Acquisition Qualification
Industry Keywords
Talent AttractionEmployer Value PropositionIntegrated MarketingEmployee EngagementGlobal Growth Ambitions
About the role
Key responsibilities & impact- Develop and deliver impactful talent attraction campaigns supporting AECOM’s global growth ambitions
- Position AECOM as an employer of choice
- Partner with Talent Acquisition, Marketing, Employer Brand and internal stakeholders to develop targeted messaging and content
- Implement integrated marketing and communications activities to build prospect relationships
- Deliver internal marketing initiatives promoting employee referrals and engagement
- Develop strategy and create, write and roll out campaign content
- Work with Marketing and Employer Brand to ensure campaigns align with AECOM’s employer value proposition, brand guidelines and global content calendar
- Deliver measurable outcomes within the 12-month term
- Document campaign learnings, templates and reporting for handover
- Measure campaign analytics and spend, demonstrating performance, benefits and ROI
- Identify effective digital and social media channels for promoting job vacancies
- Use SEO/PPC, online recruiting banners, email marketing and analytics to increase candidate traffic
- Manage projects and develop content for in-person and virtual recruitment events using AECOM’s virtual careers fair platform
- Report to the Global Head of Strategic Recruitment and work closely with Global Strategic Marketing and Employer Brand teams
Requirements
What you’ll need- A relevant internationally recognized degree or specific industry qualification in Marketing, HR or TA is preferred
- Experience in an Employer Brand and/or Marketing role with experience in leading content creation and campaigns
- Background in digital strategy and tactical digital marketing
- Experience writing and rolling out paid and organic social media campaigns
- Experience with SEO, including organic and PPC development
- Experience developing campaign activity to aid lead generation
- Experience with email marketing and CRM management
- Appreciation of technology and digital advances, including how to leverage Artificial Intelligence for candidate attraction
- Experience utilizing Applicant Tracking and Customer Relationship Management systems for candidate attraction
- Demonstrated ability to digest and use data to drive decision making
- Ability to champion and promote diversity
- Ability to work hands-on and lead by example
- Problem-solving and solutions-oriented approach
- Ability to manage complex and high-pressure situations
- Experience, confidence and presence to influence and engage Talent Acquisition, Marketing, HR and Operational leads
- Ability to act ethically and compliantly in the best interests of the business
- Newly hired employees must attend an in-person Day 1 onboarding at an AECOM office location
Benefits
Comp & perks- Employees can work remotely
- Hybrid work options
- Access to industry-leading technology and thinking
- Work flexibility
- Compensation, benefits and well-being programs
- Disability Confident Employer support and interview scheme for applicants with a disability or long-term condition who meet minimum criteria
- In-person Day 1 onboarding at an AECOM office location
