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Digital Marketing Associate
AeroVironment. Support day-to-day Social Media & Content and Paid Media activities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, content creation, and performance analysis, with proficiency in Adobe Creative Suite and familiarity with social media publishing tools. Strong communication skills and the ability to collaborate effectively across teams are essential for success in this role.
Highest-signal resume keywords
Social Media ManagementContent CreationAdobe Premiere ProGoogle AdWordsSocial Media Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Content CreationVideo EditingPhoto EditingSocial Media Trends MonitoringCompetitive Analysis
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsDeadline ManagementWillingness to Learn
Tools & Technologies
Adobe Creative SuiteSproutSprinklrHubSpotCanva
Industry Keywords
Defense IndustryContent StrategiesBrand ConsistencyCulturally Relevant ContentAI Tools for Content Creation
About the role
Key responsibilities & impact- Support day-to-day Social Media & Content and Paid Media activities
- Monitor social media trends and conduct social listening
- Assist in managing and updating the social media content calendar
- Edit long-form and short-form video content for social platforms using Adobe Premiere Pro and CapCut
- Perform basic photo editing and retouching using Adobe Lightroom or Photoshop
- Create visual assets, including social posts, stories, presentation slides, market research materials, and campaign concepts
- Collaborate with Social, Creative Design, and Product Marketing teams to develop and refine content
- Collaborate on paid media campaigns across Google AdWords, Programmatic Display, and Paid Social platforms
- Track and analyze social media performance metrics
- Contribute platform-specific and culturally relevant content ideas for the defense industry
- Contribute to content strategies and presentations supporting brand consistency and visibility
- Conduct competitive analysis for campaign planning and platform best practices
- Explore and evaluate AI tools for content creation efficiency
- Monitor selected post or campaign performance and help prepare summary reports
- Report to the Marketing Director
Requirements
What you’ll need- BA degree or current upperclassmen in Marketing, Communications, Digital Media, or a related field of study
- Hands-on experience with all major social media platforms (LinkedIn, Instagram, X, TikTok)
- Hands-on experience with digital content creation
- Familiarity with social media publishing tools such as Sprout, Sprinklr, HubSpot, or similar
- Familiarity with Microsoft Office, Adobe Creative Suite, Canva, and Monday
- Strong written and verbal communication skills
- Ability to manage multiple tasks, stay organized, and meet deadlines
- Willingness to learn new tools and thrive in a fast-paced environment
- Ability to travel to AV offices in Crystal City
- U.S. Citizenship Required
- Must qualify as a U.S. person under ITAR/EAR requirements or be approved for an export license
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- 401K with company matching
- 9/80 work schedule
- Paid holiday shutdown