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Affirm

Group Product Marketing Manager

Affirm

. Own and evolve Affirm’s portfolio narrative, merchant story, messaging architecture, and proof points .

Posted 9/29/2026full-timeRemote • United StatesSeniorLead💰 $195,000 - $255,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and strategy, with a strong focus on B2B payments and fintech. Capable of translating insights into actionable product priorities and fostering cross-functional collaboration to drive measurable outcomes.

Highest-signal resume keywords
12+ Years Experience In Product MarketingB2B Payments ExpertiseStrong Portfolio Storytelling AbilityHigh AI FluencySelf-Serve Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product StrategyPortfolio ManagementBusiness Case DevelopmentMarket AnalysisGo-To-Market PlanningPerformance MeasurementFramework DevelopmentSQLData AnalysisAI-Assisted Analysis
Soft Skills
Strategic JudgmentInfluencing Senior LeadersBuilding Cross-Functional TrustCoaching OthersFostering Inclusive Debate
Tools & Technologies
DashboardsAI Tools
Industry Keywords
FintechCommercePlatform BusinessesMerchant FeedbackRevenue Enablement

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own and evolve Affirm’s portfolio narrative, merchant story, messaging architecture, and proof points
  • Partner with Brand and Marketing teams to activate the portfolio narrative across priority merchant channels
  • Establish operating rhythms aligning Product and go-to-market teams during planning, forecasting, launches, and strategic client opportunities
  • Partner with Revenue Enablement to create messaging, tools, training, and proof points for merchant conversations
  • Own Affirm’s Client Advisory Board and broader merchant feedback loops
  • Translate merchant, revenue, research, and performance insights into product priorities, go-to-market decisions, and pilot or co-development opportunities
  • Lead high-priority, ambiguous initiatives such as commerce and payments platform partnerships or new market launches
  • Model Affirm’s values, build cross-functional trust, foster inclusive debate, and coach others

Requirements

What you’ll need
  • 12+ years of experience in product marketing, product strategy, or a related field
  • Depth in B2B payments, fintech, commerce, or platform businesses
  • Track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area
  • Strong portfolio storytelling ability for senior leaders, merchants, and partners
  • Exceptional strategic and business judgment
  • Ability to turn merchant, consumer, market, and performance insights into product priorities, business cases, and investment recommendations
  • Ability to influence senior leaders, resolve tradeoffs, and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing
  • Strong self-serve analytical skills
  • Comfort using SQL, dashboards, and AI-assisted analysis
  • High AI fluency and experience using AI to synthesize research, analyze data, automate workflows, and build reusable tools
  • Experience building reusable frameworks and operating mechanisms for segmentation, go-to-market planning, launches, and measurement

Benefits

Comp & perks
  • Equity rewards
  • Monthly stipends for health, wellness, and tech spending
  • 100% subsidized medical coverage for employees and dependents
  • Dental and vision coverage for employees and dependents
  • Flexible time off
  • Generous holiday calendars
  • Employee stock purchase plan (ESPP) with discounted Affirm stock
  • Inclusive interview process and accommodations for candidates with disabilities
  • In-person onboarding experience for all new hires