Partner Marketing Lead

Affirm

. Support development and coordinate execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels .

Posted 10/28/2026full-timeRemote • United States, CanadaSenior💰 $101,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Partner, Performance, and Affiliate Marketing with a strong analytical approach to campaign optimization and performance metrics. Proven ability to build relationships with merchant partners and coordinate cross-functional teams to drive marketing strategies and revenue growth.

Highest-signal resume keywords

Partner Marketing ExperiencePerformance AnalyticsAffiliate Tracking ModelsCross-Media StrategyCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Performance AnalysisMarketing Program DevelopmentCPA Payment ModelCPC Payment ModelCPL Payment ModelCPM Payment ModelCreative Brief WritingCustomer AcquisitionData-Driven Decision MakingBudget Tracking

Soft Skills

Interpersonal SkillsCommunication SkillsInfluencing SkillsRelationship ManagementCoordination Skills

Tools & Technologies

Affiliate Tracking ToolsPerformance Analytics PlatformsMarketing Automation SoftwareMedia Planning ToolsCreative Development Tools

Industry Keywords

Online RetailConsumer ElectronicsFashion IndustryHome IndustryFitness IndustryNorth America MarketingMerchant PartnershipsCo-Marketing CampaignsCross-Functional CollaborationEmerging Marketing Channels

About the role

Key responsibilities & impact

Support development and coordinate execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels
Support go-to-market plans, monthly planning, and cross-functional campaign delivery
Build and nurture day-to-day marketing relationships with merchant partners
Identify opportunities to improve partner performance, growth, and investment
Execute and optimize Affirm Marketing Solutions programs across Marketplace placements, offsite media, affiliate, and emerging channels
Analyze campaign performance and translate results into actionable recommendations to improve investment, iROAS, and program performance
Serve as a merchant advocate and coordinate with Client Success, Sales, Product, Product Marketing, Growth Marketing, Brand and Creative, Legal, and Compliance teams
Coordinate inbound RFP requests and develop marketing plans and materials for prospective partners
Identify campaign targets focused on acquisition, engagement, and loan takeup
Coordinate media plans, creative briefs, and content development with agencies and internal teams
Track partner marketing budgets, co-marketing calendars, compliance submissions, and campaign documentation
Leverage industry knowledge and research to contribute to vertical-specific marketing strategies

Requirements

What you’ll need

6+ years of experience in Partner, Performance, Affiliate, or Product Marketing
Experience working with partners to develop plans and launch marketing programs across multiple media channels
Experience with CPA, CPC, CPL, and CPM payment models
Clear understanding of affiliate tracking models, tools, and platforms
Analytical and data-oriented approach using performance metrics to build campaigns
Experience using performance analytics to identify insights and continuously optimize campaigns
Commercial mindset with experience growing partner investment and contributing to revenue and performance goals
Excellent interpersonal and communication skills
Ability to influence others and coordinate resources and relationships
Understanding of paid media, including cross-media strategy, planning, and measurement
Experience writing creative briefs, testing creative, and adapting campaigns based on insights
Experience with online retail, merchandising, and customer acquisition
Experience with both online and in-store retail marketing
Experience marketing across North America, particularly the US and Canada, preferred
Experience in home, fitness, consumer electronics, or fashion industries is a plus
Visa sponsorship is not available for this position

Benefits

Comp & perks

Equity rewards may be included in total compensation
Monthly stipends for health, wellness, and tech spending
100% subsidized medical coverage for employees and dependents
Dental and vision coverage for employees and dependents
Flexible time off
Generous holiday calendars
Employee stock purchase plan (ESPP) allowing employees to buy Affirm stock at a discount
Inclusive interview process with accommodations for candidates with disabilities
In-person onboarding experience for all new hires