Partner Marketing Lead

Affirm

. Support development and coordinate execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels .

Posted 10/28/2026full-timeRemote • CanadaSenior💰 CA$89,000 - CA$139,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing full-funnel co-marketing campaigns, leveraging analytical insights to optimize performance across multiple media channels. Strong ability to build relationships with partners and coordinate cross-functional teams to drive marketing strategies and revenue growth.

Highest-signal resume keywords

Partner Marketing ExperiencePerformance AnalyticsCampaign OptimizationCross-Media StrategyCreative Brief Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Performance AnalysisAffiliate Tracking ModelsMarketing Program DevelopmentPayment Models (CPA, CPC, CPL, CPM)Budget TrackingContent DevelopmentData-Driven Decision MakingCustomer Acquisition StrategiesMarketing Strategy ExecutionRetail Marketing Experience

Soft Skills

Interpersonal SkillsCommunication SkillsInfluencing SkillsRelationship ManagementCollaboration

Tools & Technologies

Performance Analytics ToolsAffiliate Marketing PlatformsMedia Planning ToolsMarketing Automation SoftwareCreative Testing Tools

Industry Keywords

Online RetailConsumer ElectronicsFashion IndustryHome IndustryFitness IndustryNorth America MarketingCo-MarketingMerchant PartnershipsCampaign DocumentationVertical-Specific Marketing

About the role

Key responsibilities & impact

Support development and coordinate execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels
Support go-to-market plans, monthly planning, and cross-functional campaign delivery
Build and nurture day-to-day marketing relationships with merchant partners
Support marketing strategy and campaign performance for assigned merchant partners
Execute and optimize Affirm Marketing Solutions programs
Analyze campaign performance and provide actionable insights and recommendations
Coordinate with internal cross-functional teams to improve execution and share campaign learnings
Coordinate inbound RFP requests and develop marketing plans and materials
Identify campaign targets focused on acquisition, engagement, and loan takeup
Coordinate media plans, creative briefs, and content development
Track partner marketing budgets, co-marketing calendars, compliance submissions, and campaign documentation
Contribute to vertical-specific marketing strategies using industry knowledge and research

Requirements

What you’ll need

6+ years of experience in Partner, Performance, Affiliate, or Product Marketing
Experience developing plans and launching marketing programs across multiple media channels with partners
Experience with CPA, CPC, CPL, and CPM payment models
Understanding of affiliate tracking models, tools, and platforms
Analytical and data-oriented approach using performance metrics
Experience using performance analytics to optimize campaigns
Commercial mindset and experience growing partner investment and revenue
Excellent interpersonal and communication skills
Ability to influence others and coordinate resources and relationships
Understanding of paid media, cross-media strategy, planning, and measurement
Experience writing creative briefs, testing creative, and adapting campaigns based on insights
Experience with online retail, merchandising, and customer acquisition
Experience with online and in-store retail marketing
Experience marketing across North America, particularly the US and Canada, preferred
Experience in home, fitness, consumer electronics, or fashion industries is a plus

Benefits

Comp & perks

100% subsidized medical coverage, dental and vision for employees and dependents
Monthly stipends for health, wellness and tech spending
Flexible time off
Generous holiday calendars
Employee stock purchase plan (ESPP) to buy Affirm stock at a discount
Remote-first flexibility
In-person onboarding experience
Inclusive interview process and accommodations for candidates with disabilities