Senior Manager, Narrative Intelligence

Affirm

. Build an evidence-based understanding of priority audiences through research and analysis .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $173,000 - $213,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in consumer analytics and audience insights, with a strong focus on integrating qualitative and quantitative research to inform strategic decisions. Proficient in developing measurement frameworks and translating complex data into actionable narratives for brand and communications strategies.

Highest-signal resume keywords

12+ Years Experience In Consumer AnalyticsFluency In Quantitative Research And AnalysisExperience With Survey Design And Statistical InferenceProficient In SQL And Data Visualization ToolsAbility To Collaborate Across Analytical And Creative Disciplines

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer AnalyticsAudience InsightsQuantitative ResearchSurvey DesignStatistical InferenceExperimentationMeasurement DesignData IntegrationAnalytical FrameworksData Analysis

Soft Skills

CollaborationStrategic Decision-MakingCommunication

Tools & Technologies

SQLStatistical PlatformsData Visualization ToolsBusiness Intelligence Tools

Industry Keywords

Narrative Measurement FrameworkAttributionExperimentationBrand HealthCultural SignalsCampaign PerformanceBehavioral Data

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build an evidence-based understanding of priority audiences through research and analysis
Develop Affirm’s narrative measurement framework, including metrics, methodologies, and baselines
Partner with Analytics, User Research, Marketing, and other teams on attribution and experimentation
Build tools, dashboards, analytical standards, and a shared intelligence knowledge base
Own the continuous, data-informed narrative feedback loop
Integrate qualitative research, surveys, brand health, media and social intelligence, search and cultural signals, campaign performance, behavioral data, and customer and business data
Translate findings into implications for positioning, messaging, campaigns, content, and communications planning
Design rigorous studies using surveys, experiments, observational analysis, and qualitative inquiry
Partner with the Head of Story to build and evolve Affirm’s narrative

Requirements

What you’ll need

12+ years of experience in consumer analytics, audience insights, data science, measurement, strategic intelligence, quantitative research, or a related field
Experience using analysis to shape brand, communications, marketing, product, or creative strategy
Fluency in quantitative research and analysis
Experience with survey design, segmentation, statistical inference, experimentation, measurement design, and large or imperfect datasets
Experience using SQL, statistical platforms, data visualization, or business intelligence tools
Ability to integrate qualitative insight and quantitative analysis
Ability to translate trust, relevance, reputation, and narrative resonance into analytical frameworks
Ability to turn complex evidence into clear strategic decisions
Ability to collaborate across analytical, strategic, and creative disciplines
Visa sponsorship is not available for this position

Benefits

Comp & perks

Equity rewards may be included in total compensation
Monthly stipends for health, wellness, and tech spending
100% subsidized medical coverage for employees and dependents
Dental and vision coverage for employees and dependents
Remote-first work with flexibility within the country of employment
Flexible time off
Generous holiday calendars
Employee stock purchase plan (ESPP) with discounted Affirm stock
Inclusive interview process with accommodations for candidates with disabilities