Staff Product Manager, Consumer Growth Loyalty

Affirm

. Own the vision and roadmap for Affirm’s consumer loyalty program across multiple quarters .

Posted 10/14/2026full-timeRemote • CanadaLead💰 CA$181,000 - CA$241,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on consumer loyalty programs, including the ability to define success metrics, manage program economics, and lead cross-functional teams. Proficient in data analysis, experiment design, and compliance within the fintech industry.

Highest-signal resume keywords

Product ManagementConsumer Loyalty Program DevelopmentData Analysis (SQL, Amplitude)Cross-Functional LeadershipFinancial Modeling

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product ManagementLoyalty Program DevelopmentEarn and Burn MechanicsExperiment DesignIncrementality TestingLTV MeasurementFinancial ModelingData AnalysisUX and Design JudgmentConsumer Financial Product Shipping

Soft Skills

Cross-Functional LeadershipStakeholder ManagementCommunication

Tools & Technologies

SQLAmplitudeClaude CodeCursor

Industry Keywords

FintechNeobanksConsumer Mobile AppsComplianceRisk Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the vision and roadmap for Affirm’s consumer loyalty program across multiple quarters
Define hypotheses, success metrics, and sequencing
Launch rewards and tiers, including earn mechanics, member benefits, redemption, and in-app, checkout, and post-purchase surfaces
Build engagement loops involving progress, milestones, and personalized offers
Own program economics, including reward liability, funding mix, incentives, incremental GMV, and cost per member
Establish measurement foundations including holdouts, incrementality testing, and long-run LTV
Tune earn and burn rates and tier thresholds based on data
Partner with Risk, Credit, Legal, Compliance, Finance, and Marketing to design compliant, clearly disclosed rewards
Align senior stakeholders and manage dependencies across Card, Shopping, Servicing, and Marketing
Lead embedded engineering and design pods through ambiguity

Requirements

What you’ll need

8+ years in Product Management
Track record in consumer mobile apps, fintech, or neobanks
Experience building or scaling a loyalty, rewards, or engagement program
Knowledge of earn and burn mechanics
History of launching products from scratch
Experience owning repeat usage, cohort retention, or share of wallet as a primary metric
Ability to build and defend financial models covering reward cost, funding mix, and payback
Strong UX and design judgment
Deep fluency in experiment design, incrementality/attribution, and LTV measurement
Data skills including SQL and Amplitude-level self-serve analysis
Track record shipping consumer financial or regulated products
Comfort partnering with Risk/Credit, Legal, and Compliance
Excellent cross-functional leadership and experience leading without authority
Experience using AI tools such as Claude Code and Cursor for research, analysis, and prototyping
Bachelor’s degree in a related field or equivalent practical experience

Benefits

Comp & perks

Monthly stipends for health, wellness and tech spending
100% subsidized medical coverage for employees and dependents
Dental and vision coverage for employees and dependents
Flexible time off
Generous holiday calendars
Employee stock purchase plan (ESPP) to buy Affirm stock at a discount
Remote-first flexibility
In-person onboarding experience
Inclusive interview process and accommodations for candidates with disabilities