Growth Marketing Manager – Mid-Senior

Age of Learning

. Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft (Bing) Advertising, with accountability for budget, efficiency, and subscriber growth goals .

Posted 10/27/2026full-timeGlendale • California • United StatesSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid search campaigns across Google Ads and Microsoft Advertising, with a strong focus on user acquisition and performance metrics. Proficient in SQL for marketing analysis and experienced in conversion tracking and attribution methodologies.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads OptimizationSQL ProficiencyUser Acquisition StrategyConversion Tracking Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword StrategyBidding StrategiesAd Copy OptimizationCampaign Performance AnalysisAttribution AnalysisData Anomaly IdentificationLanding Page TestingUser Acquisition CampaignsApp Install CampaignsIncrementality Analysis

Soft Skills

Cross-Functional CollaborationTeamworkProblem-Solving

Tools & Technologies

Google AnalyticsGoogle Tag ManagerGA4Microsoft AdvertisingGoogle Ads EditorLookerTableauPower BIAdjust

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

Performance MarketingGrowth MarketingUser AcquisitionConversion Rate OptimizationConsumer Subscription ModelsApp Store OptimizationMobile Acquisition Channels

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft (Bing) Advertising, with accountability for budget, efficiency, and subscriber growth goals
Build and manage keyword architecture, match type strategy, negative keyword lists, and bidding strategies across brand, non-brand, and competitor campaigns
Write, test, and optimize responsive search ads and ad extensions, including sitelinks, callouts, and structured snippets
Identify opportunities in emerging search features, audiences, and markets, and make channel recommendations to improve performance and ROI
Conduct competitor and keyword market analysis and stay current on search platform updates and industry trends
Plan, launch, and optimize Google Display and YouTube campaigns, including audience targeting, placements, creative formats, and bidding strategies
Partner with Creative to develop display and video ad assets and test creative, audiences, and formats
Evaluate display and video alongside search using attribution and incrementality analysis to recommend budget allocation and channel mix
Drive qualified traffic to web and app landing pages
Launch and scale user acquisition campaigns across browser and mobile app environments, including app install campaigns and deep linking
Define and implement tracking, including UTM conventions, conversion events, and tag and pixel setup, partnering with Engineering and Analytics to validate data
Monitor performance daily, identify anomalies, and troubleshoot tracking, attribution, and platform issues
Write SQL queries to analyze campaign performance, cohorts, conversion funnels, and lifetime value
Design and run experiments on ad copy, landing pages, and bidding, and report results
Develop reporting and dashboards to track performance against goals
Partner with Creative and Legal on compliant ad copy and creative
Partner with Product, Design, and Engineering on landing page testing and conversion rate optimization
Present performance insights and recommendations to Growth leadership and cross-functional stakeholders

Requirements

What you’ll need

5+ years of experience in a performance marketing, growth marketing, or user acquisition role with a focus on paid search
Hands-on experience managing Google Search and Bing Search campaigns, including keyword strategy, bidding, ad copy, and ad extensions such as sitelinks
Hands-on experience managing Google Display and YouTube video campaigns
Demonstrated experience managing search campaigns with large budgets and measurable results against CPA, ROAS, or LTV targets
Proficiency in SQL for marketing analysis, including querying large datasets to evaluate campaign performance, cohorts, and funnels
Experience with user acquisition across both browser and mobile app environments, including driving users to web and app landing pages
Understanding of marketing analytics, conversion tracking, attribution, and campaign KPIs
Strong understanding of UTM parameters and campaign tagging, with experience setting up conversion tracking from scratch across web and mobile app, including Google Tag Manager, GA4, and Google and Microsoft Ads conversion tags
Familiarity with Google Analytics, Adjust, and Google Ads Editor
Experience finding data anomalies and identifying issues and solutions
Ability to work well within the team and across departments
Preferred: experience with mobile acquisition channels such as Apple Search Ads
Preferred: experience managing App Store Optimization (ASO)
Preferred: experience with Looker, Tableau, or Power BI
Preferred: experience with consumer subscription, free-to-play, or app-based business models
Preferred: Google Ads or Microsoft Advertising certifications

Benefits

Comp & perks

91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums
A 401(k) program with employer match
15 paid vacation days (increases to 20 days on your 3rd anniversary)
12 observed national paid holidays
9 sick days
16 paid volunteer hours per year
7 paid days for company-wide year end closure (includes 3 observed paid holidays)