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Art Director – CRM and Campaigns
Agência F2F. Create Key Visuals (KVs) for campaigns and develop the visual language for campaign assets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced proficiency in Figma, Photoshop, and Illustrator for creating and adapting digital assets, including email marketing materials and animated content. Leverages generative AI tools to enhance creative workflows and maintain visual consistency across various formats and channels.
Highest-signal resume keywords
Advanced Proficiency In FigmaExperience With Generative AI ToolsKnowledge Of Email HTMLStrong Command Of TypographyExperience Creating Key Visuals
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
FigmaPhotoshopIllustratorAfter EffectsEmail HTMLImage RetouchingVisual HierarchyMotion Content CreationCampaign Asset DevelopmentCRM Asset Creation
Soft Skills
OrganizedAgileSelf-DirectedCollaborativeCreative Problem-Solving
Tools & Technologies
Generative AI ToolsEmail Marketing PlatformsCreative File Management Systems
Industry Keywords
Advertising Agency ExperienceBrand CommunicationsPromotional CampaignsDigital MarketingVisual Language Development
About the role
Key responsibilities & impact- Create Key Visuals (KVs) for campaigns and develop the visual language for campaign assets
- Adapt KVs into different formats, channels, and campaign requirements
- Create CRM assets, including email marketing, WhatsApp, push notifications, and in-app banners
- Develop email layouts in Figma and support the adaptation and development of the respective HTML files
- Create and adapt animated assets and motion content
- Use generative AI tools to create, manipulate, and adapt images and videos
- Retouch and manipulate images, compose layouts, and finalize materials
- Adapt assets to different formats while maintaining visual consistency and execution quality
- Organize creative files, versions, and campaign adaptations
- Collaborate with Copywriting, Account Management, and other teams involved in projects
- Contribute to the evolution of creative processes by exploring new tools and AI-powered production possibilities
Requirements
What you’ll need- Professional experience as an Art Director or in a similar role
- Advanced proficiency in Figma, especially for creating emails and digital assets
- Advanced proficiency in Photoshop and Illustrator
- Knowledge of After Effects for creating and adapting motion assets
- Hands-on experience with generative AI tools applied to creative work, especially for generating, manipulating, and editing images and videos
- Ability to integrate AI into the creative workflow, using it as a production tool rather than merely as a reference
- Experience creating and adapting Key Visuals
- Experience with CRM and email marketing
- Knowledge of email HTML, including the use of AI tools for development and adjustments
- Strong command of typography, composition, visual hierarchy, grids, and image retouching
- Ability to manage a high volume of assets and different formats while maintaining quality and consistency
- Ability to interpret briefs and transform concepts into visual solutions
- Organized, agile, hands-on, and self-directed profile
- Preferred: experience in an advertising agency, marketing, or retail
- Preferred: experience with brand communications, promotional campaigns, or CRM
- Preferred: knowledge of other AI tools applied to visual creation and content production
- Preferred: experience automating or optimizing creative processes using AI
- Preferred: portfolio featuring campaign, CRM, digital, and motion work
Benefits
Comp & perks- Remote opportunity
- Partnership with Conexa: online health and emotional well-being platform (two free psychologist consultations and two free nutritionist consultations per month)
- Partnership with Wellhub (Gympass) to support your physical well-being
- 23 paid business days of annual leave, scheduled throughout the year
- Autonomy in the delivery of services