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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing strategies, with a strong focus on lead generation and brand presence across digital platforms. Proficient in content creation, SEO optimization, and analytics tools, complemented by bilingual communication skills in German and English.
Highest-signal resume keywords
Lead GenerationContent CreationSEO OptimizationB2B MarketingLinkedIn Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyLead GenerationContent Management System (CMS)Analytics ToolsPerformance MarketingGoogle AdsLinkedIn AdsLanding PagesCopywritingEvent Planning
Soft Skills
Structured Working StyleDecision-Making SkillsEnthusiasm for New Tools
Tools & Technologies
WebflowAI Tools
Industry Keywords
B2BTechnology EnvironmentTrade ShowsBrand PresenceSales Materials
About the role
Key responsibilities & impact- Develop and implement a comprehensive content and marketing strategy for aiomatic
- Create and update sales and marketing materials, including product presentations, flyers, customer case studies, and white papers
- Maintain and optimize the company website with regard to copy, SEO, and graphics in close collaboration with the designer
- Develop creative lead generation initiatives and prepare suitable lead magnets
- Own the company’s LinkedIn presence
- Plan and organize trade show appearances, presentations, and events
- Work closely with Sales, Product, and Design
- Support aiomatic’s external brand presence across its website, LinkedIn, and trade shows
Requirements
What you’ll need- Completed degree in Business Administration, Marketing, or a related field, or an equivalent qualification
- At least 2 years of professional experience in marketing, ideally in a B2B or technology environment
- German at C2 level and English at least at C1 level, with a strong command of written communication in both languages
- Experience with lead generation, landing pages, and LinkedIn
- Proficiency in using CMS and analytics tools
- Independent, structured working style, sound decision-making skills, and enthusiasm for exploring new tools
- Nice to have: An interest in supporting our founder, Lena, with preparing her speaking engagements and LinkedIn posts
- Nice to have: Knowledge of Webflow
- Nice to have: Experience using AI tools in day-to-day work
- Nice to have: Initial experience in performance marketing, including Google Ads and LinkedIn Ads
Benefits
Comp & perks- Permanent employment contract
- 6-month probationary period
- 35 days of annual leave
- Flexible working hours
- Hybrid work
- Up to 4 weeks of workation per year
- Regular team events
- Top-quality hardware for your day-to-day work
- Subsidy for an Urban Sports Club membership or public transport pass
- Meaningful work shaping the digital future of industry
- Plenty of room for your own ideas and responsibility