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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in generating compelling ad content through customer research and competitor analysis, with a strong focus on direct-response strategies and performance metrics. Proficient in utilizing AI tools for creative production and capable of managing high-budget ad campaigns effectively.
Highest-signal resume keywords
Direct-Response FluencyAd Performance AnalysisAI Creative Tools ProficiencyStorytelling AbilityExperience Producing Winners
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad CopywritingMarket ResearchCreative Asset ProductionPerformance Metrics AnalysisScript WritingConcept DevelopmentVideo EditingAd Format InnovationData-Driven Decision MakingPortfolio Management
Soft Skills
CollaborationAdaptabilityCreativityAttention to DetailProject Ownership
Tools & Technologies
Video APIsAI Editing ToolsMeta Ad LibraryE-Commerce Creative ToolsLLMs
Industry Keywords
Direct-Response AdvertisingBranded ContentE-CommerceHealth/Supplement MarketingSocial Media Advertising
About the role
Key responsibilities & impact- Generate new angles, hooks, offers, and storylines using customer research and competitor teardowns
- Write hooks, leads, scripts, advertorials, and short-form in-feed video copy, plus static and UGC concepts
- Refresh winning and fatigued scripts with new angles, hooks, leads, and cuts
- Discover and launch unsaturated ad formats
- Produce finished creative assets using video APIs and AI editing, or direct an AI-native video editor
- Analyze CTR, hook rate, hold rate, thumbstop, CPA, and ROAS to guide testing
- Conduct market research in the Meta Ad Library and e-commerce creative community on X
- Build swipe files, hook libraries, prompts, and SOPs
- Create ads capable of sustaining $10k+/day in spend
- Work asynchronously with the Head of Growth, Head of Performance, and other team members
- Report directly to Head of Growth David Charles
Requirements
What you’ll need- Personally made ads with real spend behind them; minimum portfolio cumulatively spending $10k+/day, ideally including single ads holding $10k+/day
- Proof of ad performance through spend data, ad-account screenshots, or Ad Library links
- Direct-response fluency: awareness levels, market sophistication, hook, lead, mechanism, proof, and offer
- Ability to develop new angles, hooks, offers, storylines, and formats
- Storytelling ability to retain viewer attention through the sale
- Experience producing winners across multiple formats, including natives, yappers, yappers + b-roll, song, drama, whiteboard, and comedy
- Daily use of LLMs and AI creative tools for ideation, writing, and production
- Ability to own goals and projects end to end without close management
- Willingness to kill concepts based on performance data
- Preference for compensation tied to creative spend/results rather than a flat salary
- Background producing winners in branded, hybrid, or direct-response environments
- Ability to work until midday Pacific Time every weekday
- Nice to have: direct-response brand pedigree, format-scouting experience, agentic editing, active X presence, health/supplement/telehealth experience, AppLovin/TikTok/YouTube creative experience, and experience training junior strategists
Benefits
Comp & perks- Comprehensive medical insurance (if appropriate)
- Fully remote work
- Budget for books, courses, and coaching
- Personal wellness budget for gym and health apps
- Free membership with a clinic offering GLP-1s
- Free biweekly health coaching
- Free biweekly work coaching
- MacBook and work-from-home equipment provided as needed
- Uncapped 5% share of ad spend driven by creatives
- Performance bonus for winners
- Flexible calendar for childcare; kid-friendly workplace
