Funnel Conversion Lead, CRO

AIOS

. Own end-to-end website conversion rate from Meta ads in a specific country .

Posted 10/12/2026full-timeRemote • United StatesSenior💰 $150,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end website conversion optimization, focusing on experimentation, analytics, and customer insights to drive growth in DTC ecommerce. Proficient in managing testing processes and collaborating with cross-functional teams to enhance funnel performance and conversion rates.

Highest-signal resume keywords

End-To-End Testing OwnershipDTC Ecommerce ExperimentationFunnel Performance AnalysisCustomer Insights and Market ResearchOmniconvert, PostHog, and Hex Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Experimentation DesignHypothesis CreationFunnel Conversion OptimizationAnalytics and Data AnalysisSession Data InterpretationMarket ResearchAd-to-Landing-Page HandoffTechnical Proficiency in CodingWireframingConsumer Experience Judgment

Soft Skills

LeadershipCollaborationAsynchronous Work CapabilityStrong CommunicationJudgment in Consumer Experience

Tools & Technologies

OmniconvertPostHogHex

Industry Keywords

DTC EcommerceGLP-1 Market DynamicsConversion Rate OptimizationHigh-Transaction-Volume EnvironmentsFunnel Literacy

About the role

Key responsibilities & impact

Own end-to-end website conversion rate from Meta ads in a specific country
Develop deep understanding of target customers and country-specific conversion behavior
Generate, prioritize, and formulate macro and micro experiment hypotheses
Lead execution and rapid, high-quality shipping of tests through a Product Squad of one engineer and one designer
Own the testing process from idea through hypothesis, test, result, learning, and iteration
Manage the specific country's landing pages, quiz, and checkout
Measure important metrics and use results to guide future testing
Improve experimentation and analytics tooling independently
Lead international growth efforts by improving funnel conversion and enabling increased Meta spend
Work closely with the existing Funnel Conversion Lead, Head of Performance, CEO, design, and engineering
Report to the Head of Performance
Operate daily in a hands-on experimentation role using tools including Omniconvert, PostHog, and Hex

Requirements

What you’ll need

4+ years running a high volume (more than hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments
Experience understanding target customers and country-specific GLP-1 market dynamics
Experience creating precise hypotheses and prioritizing macro and micro experiments
Hands-on ownership of end-to-end testing from ideation and setup through QA and readouts
Experience with customer insights, session data, market research, and funnel performance analysis
Understanding of ad-to-landing-page handoff and how funnel conversion interacts with paid efficiency, including CPL, CAC, quality score, and landing-page experience
Strong analytics and ability to analyze segments and user behavior
Familiarity with Omniconvert, PostHog, and Hex, while remaining tool-agnostic
Comfortable with design principles and wireframing
Sufficiently technical to work with code and turn ideas into pixels
Ability to lead a Product Squad consisting of one software engineer and one web designer
Ability to work mostly asynchronously in a chosen timezone while being available until midday Pacific Time most weekdays
Willingness to work long days, weekends, and a default 50–60 hour workweek
Strong consumer experience judgment and funnel literacy

Benefits

Comp & perks

Comprehensive medical insurance (if appropriate)
Fully remote work
Personal development budget for books, courses, and coaching
Personal wellness budget for gym and health apps
Free membership with a clinic offering GLP-1s
Free biweekly health coaching
Free biweekly work coaching
MacBook and work-from-home equipment provided as needed
Early stage equity