Head of Funnel Conversion, CRO

AIOS

. Own end-to-end website conversion rate from Meta ads across all countries .

Posted 10/12/2026full-timeRemote • United StatesLead💰 $200,000 - $400,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end website conversion strategies, leading high-performing teams, and executing data-driven experiments to optimize funnel performance across multiple countries. Proficient in analyzing consumer behavior and metrics to enhance user experience and drive conversion rates.

Highest-signal resume keywords

Funnel Conversion ManagementEnd-to-End Testing OwnershipConsumer Behavior AnalysisHigh-Volume ExperimentationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Experiment IdeationData AnalysisConversion Rate OptimizationAd-to-Landing-Page HandoffQuality Score UnderstandingCPL and CAC MetricsWireframingTechnical ProficiencyProject ManagementStrategic Execution

Soft Skills

Highly OrganizedResourcefulAutonomousDetail-OrientedCollaborative

Tools & Technologies

OmniconvertPostHogHex

Industry Keywords

DTC EcommerceHigh-Transaction-Volume EnvironmentsFunnel PerformanceLanding Page Experience

About the role

Key responsibilities & impact

Own end-to-end website conversion rate from Meta ads across all countries
Manage the rapidly expanding Funnel Conversion team of country-specific product squads
Guide Funnel Conversion Leads in understanding target customers in their countries
Direct macro and micro experiment ideation, prioritization, hypothesis development, execution, measurement, and learning
Hold Leads accountable for country-specific landing pages, quizzes, and checkout experiences
Run product squads consisting of a Funnel Conversion Lead, Engineer, and Designer per country
Improve funnel conversion tooling
Collaborate with design and engineering to ship high-quality tests rapidly
Report directly to the CEO and manage the existing Funnel Conversion Lead
Scale Meta spend globally across multiple countries through improved funnel performance

Requirements

What you’ll need

5+ years leading and running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments
Experience personally owning end-to-end testing from ideation and setup through QA and readouts
Strong understanding of consumer behavior and consumer experience
Understanding of ad-to-landing-page handoff and paid efficiency metrics including CPL, CAC, quality score, and landing-page experience
Strong analytics skills and ability to analyze segments and behavior
Comfortable with design principles and wireframing
Sufficiently technical to work with code and turn ideas into pixels
Ability to lead high-performing teams and manage country-specific product squads
Strategic ability to balance detailed execution with high-level direction
Highly organized, resourceful, autonomous, and able to manage multiple projects concurrently
Experience with or willingness to work in Omniconvert, PostHog, and Hex
Availability to work long days, weekends, and the default 50–60 hour workweek
Ability to work until midday Pacific Time most weekdays

Benefits

Comp & perks

Early stage equity up to 0.3%
Comprehensive medical insurance (if appropriate)
Fully remote work
Personal development budget for books, courses, and coaching
Personal wellness budget for gym and health apps
Free membership with a clinic offering GLP-1s
Free biweekly health coaching
Free biweekly work coaching
MacBook and work-from-home equipment provided as needed
Opportunity to shape the company culture