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About the role
Key responsibilities & impact- Own the Airbnb.org research roadmap, partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget
- Lead .org brand, marketing, program, and partner research
- Run Airbnb.org's quarterly host and guest brand tracking, monitoring awareness and perception over time and translating results into implications for .org goals and OKRs
- Serve as .org's liaison to the broader Research team, connecting partners with appropriate researchers and methods
- Support brand reputation research related to trust, value, and community impact
- Design and execute qualitative and quantitative research, including surveys, in-depth interviews, focus groups, and online communities
- Manage vendor relationships, including scope, budget, timelines, and deliverables
- Integrate insights from the Global Brand Tracker, Host Engagement Survey, internal data, and past research
- Present concise, compelling findings to senior stakeholders, leading with the "so what"
- Report to the Sr. Consumer Insights Lead, Marketing, and collaborate with Airbnb.org, Marketing, and the broader research team
Requirements
What you’ll need- 10+ years of consumer insights experience, ideally including brand, marketing, or reputation research
- Experience supporting a mission-driven, nonprofit, social impact, or corporate reputation client is a strong plus
- Expertise across a wide range of qualitative and quantitative research methods
- Familiarity with emerging tools, including AI-powered research methods
- Track record of independently owning stakeholder relationships, connecting partners to the right expertise, and turning research into decisions
- Strong project and vendor management skills, including managing budgets across multiple projects at once
- Exceptional storytelling and communication skills, able to make complex data clear and actionable
- Detail-oriented and comfortable working in ambiguous, fast-moving environments
- A degree in research, marketing, or social sciences
- Must live in a state where Airbnb, Inc. has a registered entity
Benefits
Comp & perks- Bonus eligibility
- Equity eligibility
- Benefits
- Employee Travel Credits
- Occasional work at an Airbnb office or attendance at offsites, as agreed with the manager
- Reasonable accommodations throughout the recruitment process