Creative Lead, Copy

Airbnb

. Lead narrative development for high-impact integrated campaigns and social work across Home/Stay, Experiences, Services, and other growth verticals .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $180,000 - $217,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated campaigns with a strong focus on narrative development, collaboration with cross-functional teams, and the use of AI creative tools. Proven ability to translate brand stories into compelling copy while maintaining tone consistency across multiple channels.

Highest-signal resume keywords

10+ Years Leading Global Brand CampaignsExperience With AI Creative ToolsStrong Conceptual And Brainstorming SkillsExceptional Communication And Presentation SkillsCross-Media Campaign Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Narrative DevelopmentCopywritingCampaign ExecutionMarket Research TranslationStrategic Thinking

Soft Skills

EmpathyCollaborationCreativity

Tools & Technologies

AI Creative ToolsDigital Workflows

Industry Keywords

Integrated CampaignsBrand ManagementAdvertising Agency ExperienceCreative Studio ExperienceIn-House Experience

About the role

Key responsibilities & impact

Lead narrative development for high-impact integrated campaigns and social work across Home/Stay, Experiences, Services, and other growth verticals
Partner with an Art Director to conceptualize and execute integrated, multi-channel campaigns
Turn brand and product stories into culturally resonant, sharp, compelling copy
Connect social-first voice and narrative with multi-channel campaigns
Ensure tone consistency and exceptional craft across touchpoints
Collaborate directly with Creative Leadership and cross-functional teams on high-visibility work
Prototype ideas quickly using a hands-on maker approach
Use AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration
Direct editorial and tone execution
Communicate with creative teammates, agency partners, and production companies

Requirements

What you’ll need

10+ years of relevant experience leading global brand campaigns
Preferably a mix of advertising agency, creative studio, and in-house experience
Outstanding portfolio demonstrating best-in-class campaign work
Demonstrated success leading multiple cross-media campaigns
Strong conceptual and brainstorming skills
Experience collaborating closely with Brand Management teams
Ability to translate market research, data, and strategy to creative solutions
Ability to think strategically and tactically, from concept through execution
Exceptional communication and presentation skills
Empathy for customers and creative-team members
Passion for Airbnb’s mission and purpose
Fluency with AI creative tools and emerging digital workflows
Must live in a state where Airbnb, Inc. has a registered entity
Must work West Coast hours

Benefits

Comp & perks

Bonus eligibility
Equity eligibility
Benefits eligibility
Employee Travel Credits
Remote work eligibility
Occasional work at an Airbnb office or attendance at offsites, as agreed with the manager
Reasonable accommodations throughout the recruitment process