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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing and communications strategies, with a strong focus on community engagement and cross-functional collaboration. Proficient in translating complex product features into clear narratives and managing creative production processes.
Highest-signal resume keywords
12+ Years Experience In Marketing Or CommunicationsBest-In-Class Verbal And Written Communication SkillsAbility To Lead And Drive Initiatives Across A Matrixed OrganizationExperience Managing Creative AgenciesFamiliarity With Product Strategy And Design Principles
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentKPI DevelopmentMessaging FrameworksEditorial ApproachesCreative Production ManagementUser Insights ApplicationData AnalysisCommunity Engagement StrategiesPositioning DecksFeedback Management
Soft Skills
Problem SolvingInfluencing Cross-Functional TeamsCreative CollaborationClear Narrative TranslationStakeholder Engagement
Industry Keywords
Community-Driven BusinessesTech CompanyStartupMarketing StrategyUser ResearchSentiment DashboardsCross-Functional LeadershipCreative CollaborationProduct FeaturesEngagement Metrics
About the role
Key responsibilities & impact- Own positioning and launch communications plans for new features, products, and corporate/community updates
- Establish engagement and business goals for announcements and campaigns
- Develop KPI and measurement frameworks with analysts and data scientists
- Develop campaigns, messaging frameworks, and positioning decks
- Oversee communications execution, including writing and creative work
- Identify key audiences and segments and build supporting plans
- Partner with channel owners across Community Center, Resource Center, social, CX, and email
- Define editorial approaches and messaging
- Manage campaign-related feedback to inform business decisions
- Develop proactive and reactive communications plans
- Report reach, engagement, and business metrics
- Manage and distribute sentiment dashboards
- Champion the community and user in decisions
- Oversee creative collaboration between product design, content strategy, community, and marketing teams
- Serve as an individual contributor and cross-functional leader
Requirements
What you’ll need- 12+ years experience in marketing or communications at a world class tech company or startup
- Experience in platform or community-driven businesses is a plus
- Best-in-class verbal and written communication skills
- Strong writing background and editorial acumen
- Ability to translate complicated product features and complex community policies into clear, compelling narratives
- Writing samples and/or a portfolio of work
- Ability to lead and drive initiatives across a matrixed organization
- Ability to solve problems and influence cross-functional teams
- Experience managing through cross-functional teams
- Familiarity with product strategy, design and development principles and processes
- Experience managing creative agencies and leading creative production
- Experience conducting, synthesizing and applying user insights, research and testing to marketing strategy
- Passion for Airbnb; Airbnb hosts are preferred
- Must be based in California or the PST time zone
Benefits
Comp & perks- Bonus eligibility
- Equity eligibility
- Benefits
- Employee Travel Credits
- Disability-inclusive application and interview process
- Reasonable accommodations throughout the recruitment process