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Tech Stack
Tools & technologiesBigQueryPythonSQL
About the role
Key responsibilities & impact- Own organic growth strategy and content roadmap across SEO, AEO, and GEO
- Manage internal content strategy, including priorities, briefs, templates, and quality standards for content and landing pages
- Run SEO/AEO/GEO channels hands-on by analyzing data in SQL, sizing opportunities, prioritizing by impact, and driving launches and experiments through measured results
- Lead cross-functional partnerships with product and engineering teams to embed SEO and AEO best practices into web properties, app surfaces, and structured data
- Improve how AI models understand Airbnb listings, products, and policies so they represent Airbnb accurately and cite Airbnb as a source
- Build and evolve measurement frameworks covering attribution models, leading and lagging indicators, dashboards, and revenue impact
- Establish Airbnb's perspective on AI-generated answers and translate complex technical concepts into clear business narratives for senior leaders
Requirements
What you’ll need- 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives
- Strong SQL skills, including writing queries to analyze crawl, log, search console, and conversion data
- Proven track record of shipping SEO programs at scale and driving significant organic growth
- Expertise in technical SEO and content strategy, including site architecture, structured data, indexation, and content quality
- Working knowledge of AI-powered search and answer engines, including LLM-based retrieval, citation behavior, and entity recognition
- Strong analytical foundation and experience building measurement frameworks that quantify organic-channel business impact
- Experience working cross-functionally with engineering, product, content, and data science teams
- Track record of developing and retaining high-performing teams
- Bachelor's degree or equivalent combination of education and progressive experience
- Preferred: experience in a two-sided marketplace or travel business; international SEO across multiple markets and languages; programmatic or product-led SEO; AEO/GEO visibility monitoring and optimization; Python, BigQuery, and log/crawl analysis at scale
- Must live in a state where Airbnb, Inc. has a registered entity
Benefits
Comp & perks- Bonus eligibility
- Equity eligibility
- Benefits eligibility
- Employee Travel Credits
- Remote-eligible work arrangement
- Occasional office work or attendance at offsites, as agreed with the manager
- Reasonable accommodations throughout the recruitment process