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Marketing Director
Airbus. Lead and autonomously engage in the industry to prospect for new leads, develop business relationships, influence with marketing and business rationale, and provide primed new sales opportunities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in commercial aviation marketing and sales, with a strong focus on developing business relationships and executing high-quality marketing strategies. Possesses excellent communication and analytical skills to effectively engage with customers and drive market recognition of Airbus products.
Highest-signal resume keywords
Commercial Aviation ExperienceMarketing Strategy DevelopmentCustomer Relationship ManagementAnalytical SkillsPresentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ToolsData AnalyticsAircraft Technical KnowledgeSales StrategyLead Generation
Soft Skills
Excellent Communication SkillsStrategic ThinkingTeam CollaborationCreative Problem SolvingNegotiation Skills
Industry Keywords
Aviation Market AnalysisCommercial RolesCorporate Flight DepartmentsSales CampaignsMarketing Content Creation
About the role
Key responsibilities & impact- Lead and autonomously engage in the industry to prospect for new leads, develop business relationships, influence with marketing and business rationale, and provide primed new sales opportunities
- Ensure optimal customer perception of Airbus Corporate Jets products relative to competitors
- Elevate partnerships with nominated customers by understanding their business and Airbus' business to define, promote, and deliver mutually valuable solutions
- Engage priority prospects, establish contact, and develop new leads for the sales team
- Support Global Account Managers regarding campaign strategy and direction
- Arrange and hold meetings with Corporate Flight Departments to position ACJ products and stimulate interest
- Establish new contacts and nurture relationships with corporate flight department counterparts
- Prospect superyacht owners in the region using Airbus Corporate Helicopters links for lead generation
- Prepare innovative marketing content and influence the market through communications channels, exhibitions, and events
- Drive the US PR agency with marketing content for the US market
- Lead and drive marketing activities in North and Latin America accounts; monitor and support campaigns
- Generate marketing strategies, concepts, and argumentation demonstrating Airbus's superiority and maximizing market recognition of Airbus solutions
- Present to and interact with customer audiences up to the highest management levels
- Serve as focal point for the owners club being developed by creative marketing
- Create marketing content to promote and differentiate products
- Manage, coordinate, and support multidisciplinary teams to deliver objectives
- Develop deep market understanding and provide sales guidance on priority opportunities based on data analytics
- Analyze aviation market and airline requirements, market trends, business drivers, fleet and network requirements, revenue and profit models, and competitive environment
- Own and execute high-quality marketing strategies for assigned accounts, adapting campaigns as needed in close coordination with commercial account teams
- Interact with other Marketing/Airbus areas to enhance marketing analysis and argumentation
- Participate in sales campaigns and the GAM team
- Manage customer relationships and sales strategy
Requirements
What you’ll need- BS or BA degree from an accredited four year college or university; or equivalent combination of education and experience
- Minimum 7-10 years of commercial aviation experience in marketing, sales or other directly relatable commercial roles
- Proven success in supporting sales to gain contract wins
- Good technical knowledge of aircraft, gained through education and/or experience, and interest
- Excellent oral and written communication skills, including the ability to conduct formal presentations to internal and external customers
- Industry training in marketing tools and industry techniques
- Strong analytical skills
- Strong communication and presentation skills
- Strategic thinking and pro-activity
- Customer focus
- Creative and innovation spirit
- Ability to manage complex projects
- Able to negotiate and persevere in adverse circumstances
- Team-player, ready to assume a subordinate role if tactically necessary, but also able to lead a team and coordinate cross-functionally
- Strong interpersonal skills
- Excellent verbal and written English communication skills
- Current work authorization for the United States; Airbus does not sponsor visas for US positions unless specified