Senior Field Marketing Manager

Akamai Technologies

. Build and execute customer acquisition and retention marketing strategy .

Posted 10/27/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer acquisition and retention marketing strategies, with a strong focus on digital lead generation, brand awareness, and revenue growth. Proven ability to manage complex marketing programs and collaborate effectively across teams to optimize performance in the UK&I region.

Highest-signal resume keywords

Customer Acquisition StrategyDigital Lead GenerationMarketing Program ManagementChannel Lead-Generation ProgramsStrategic Analytical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationContent MarketingMarketing Funnel AnalysisCustomer SegmentationProject Management

Soft Skills

CollaborationProblem SolvingPrioritizationStrategic Thinking

Tools & Technologies

Social Media PlatformsMarketing Automation Tools

Industry Keywords

Tech MarketingUK&I RegionCross-Functional LeadershipOperational ExcellenceCo-Marketing Strategies

About the role

Key responsibilities & impact

Build and execute customer acquisition and retention marketing strategy
Lead and oversee marketing activities cross-functionally with sales and global marketing teams
Drive brand awareness, demand generation, and revenue growth
Partner with the EMEA Field Marketing Director to improve processes, operations, and manage key projects
Address local business needs with internal marketing and sales teams across regions
Analyze the marketing funnel, channel mix, and customer segmentation to optimize pipeline generation
Build infrastructure for demand shaping and integrated sales-funnel lead generation across named regions/countries
Align strategically with channel partners and develop joint co-marketing strategies with their executive teams
Direct external agencies and vendors to maintain operational excellence and high-ROI performance

Requirements

What you’ll need

Marketing experience with a tech company/product/service
Proven success managing complex and multi-faceted marketing programs
Ability to drive projects
Background managing direct and channel lead-generation programs
Experience managing country or regional marketing teams
Excellent knowledge of digital lead generation tactics, social media, and content marketing
Strategic and analytical thinking
Substantial business acumen and global awareness
Ability to collaborate, prioritize, and solve problems in a fast-changing environment
Proven track record in the UK&I region

Benefits

Comp & perks

FlexBase flexible work arrangements: work at home, in an office, or a combination of both
Benefits supporting health, well-being, finances, and life beyond work