Social Content Lead

Akcelo

. Ideate, develop and produce social-first content .

Posted 10/7/2026contractCollingwood • AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content production and social media strategy, with a strong ability to analyze performance and adapt content to engage diverse audiences. Proficient in collaborating with cross-functional teams to create compelling, platform-native content that aligns with brand objectives.

Highest-signal resume keywords

Content ProductionSocial Media StrategyPerformance AnalysisCreative CollaborationClient Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content DevelopmentSocial Media ManagementVideo ProductionCopywritingContent Performance Tracking

Soft Skills

Confident CommunicationAttention to DetailProblem-Solving MindsetResourcefulnessAdaptability

Industry Keywords

Platform-Native ContentCultural TrendsSocial FormatsBrand VoiceCampaign Strategies

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Ideate, develop and produce social-first content
Analyse content performance and suggest improvements
Articulate creative ideas simply and explain how and why they work with audiences
Ensure content is platform-native
Craft posts that engage and resonate across Facebook, Instagram, TikTok, and other social platforms
Identify and act on social trends and internet-culture opportunities
Capture high-quality and lo-fi original content aligned with campaign objectives and brand voice
Work closely with clients to understand needs and ideate content solutions
Drive impromptu content opportunities around key cultural moments
Recommend implementation of campaign assets
Oversee client content pipelines and trafficking
Provide insight into content placement and frequency while managing brand priorities
Create visually engaging video, images, and copy aligned with social and campaign strategies
Track cultural moments as they gain viral traction and assess when brands should contribute
Track content performance in real time and provide learnings and improvement areas
Collaborate with creatives, strategists, social specialists, producers, and clients on format, length, and visual identity recommendations

Requirements

What you’ll need

5-7+ years of experience working in content production, either from an agency background or client direct
Confident communication skills to energetically engage internal and external stakeholders and articulate thoughts
Deep understanding of social formats, strategy and technology
Experience working alongside creatives, strategists and producers to make work that pushes boundaries
Passion for subcultures and willingness to teach people through personal insights
Strong written skills and attention to detail
Comfortability working under a sense of urgency, context switching, and being resourceful and proactive
Willingness to grow with and alongside the business
Open attitude and excitement about change; problem-solving mindset
Passion to champion the team within the agency

Benefits

Comp & perks

Flex Fridays
Gym memberships
Free breakfast
Regular social events
Annual ski trips
Opportunity for progression
Chance to work with the latest technology
Opportunity to work with some of the world’s most famous brands