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About the role
Key responsibilities & impact- Lead creative development, review, and quality control for high-volume growth marketing campaigns across CTV, paid social, and digital platforms
- Oversee production of static and video assets, ensuring consistency with brand guidelines, approved key art, trailers, and creative standards
- Review video trailers and promotional content for pacing, editing, motion, music, messaging, and overall effectiveness
- Provide creative direction and actionable feedback to designers, editors, and agency partners
- Develop scalable creative templates, production systems, and workflows to support hundreds of marketing assets
- Partner with Growth Marketing teams to translate campaign objectives into creative briefs and execution plans
- Evaluate campaign performance data and recommend creative improvements to increase engagement and acquisition
- Concept creative approaches for static assets, paid social campaigns, CTV advertisements, and branded placements
- Manage multiple creative projects, coordinate approvals, track deadlines, and ensure timely delivery
- Identify opportunities to improve production efficiency using AI-powered creative tools
- Support copywriting and short-form marketing messaging when needed
- Maintain awareness of emerging CTV and digital advertising formats, specifications, and creative best practices
Requirements
What you’ll need- 5+ years of experience leading or overseeing growth, performance, or acquisition marketing creative
- Expert-level Figma skills
- Strong creative direction experience across static design, video, and motion graphics
- Strong understanding of Connected TV (CTV), digital advertising, and platform-specific creative requirements
- Experience overseeing high-volume creative production, including creative reviews, templates, and workflows
- Experience using marketing performance data to improve creative effectiveness
- Extensive experience working simultaneously with internal creative teams and external agencies
- Minimum 5 years of experience in growth marketing, performance marketing, acquisition marketing, or related creative leadership roles
- Advanced expertise in visual design, typography, composition, hierarchy, and brand consistency
- Strong understanding of video production, motion graphics, editorial pacing, and storytelling
- Demonstrated experience reviewing large volumes of creative assets and providing effective creative direction
- Experience building and managing scalable creative production processes and design systems
- Strong understanding of marketing performance metrics and data-driven creative optimization
- Experience managing creative projects from initial briefing through final delivery
- Ability to oversee both design and video production without personally editing or animating every asset
- Proven experience coordinating internal creative teams and external agency partners
- U.S. citizens, Green Card holders, and candidates with valid EADs; no H-1B, OPT, CPT, or visa sponsorship
- Nice to have: Experience with Figma Weave
- Nice to have: Experience using AI tools for image generation, video, motion, design, copywriting, or workflow automation
- Nice to have: Experience in streaming, entertainment, media, or subscription-based digital products
- Nice to have: Experience developing creative for paid social, CTV, and branded placements
- Nice to have: Experience improving creative production efficiency through automation and AI-assisted workflows