Marketing Advisor – Marketing & Brand

Alberta Blue Cross

. Translate business objectives, audience needs and market insights into integrated marketing strategies and actionable plans .

Posted 10/13/2026full-timeEdmonton • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, managing complex projects, and analyzing campaign performance. Proficient in stakeholder management, budget oversight, and utilizing marketing technology to drive business objectives.

Highest-signal resume keywords

Integrated Marketing Campaign ManagementProject ManagementData LiteracyStrategic ThinkingB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentMarket ResearchBudget ManagementKPI DefinitionAudience SegmentationMarketing AutomationCreative Brief DevelopmentQuality AssurancePerformance AnalysisStakeholder Alignment

Soft Skills

Verbal CommunicationWritten CommunicationRelationship BuildingProblem SolvingAttention to Detail

Tools & Technologies

Microsoft OfficeMarketoMonday.comDemandbaseAdobe Analytics

Industry Keywords

B2B MarketingFinancial ServicesInsuranceEmployee BenefitsAdvertising

About the role

Key responsibilities & impact

Translate business objectives, audience needs and market insights into integrated marketing strategies and actionable plans
Develop campaign recommendations covering audiences, messaging, channels, budgets and success measures
Lead planning and execution of integrated marketing initiatives supporting the group benefits business
Coordinate internal teams, business stakeholders and external agencies across digital, social media, email, print, events and sales enablement
Serve as primary marketing contact for assigned initiatives and maintain stakeholder alignment
Work with sales, product and business partners to translate objectives into marketing solutions
Guide agency partners through briefs, feedback and delivery requirements
Resolve issues, facilitate decisions and escalate risks or scope changes
Use market research, customer insights and competitive analysis to inform campaigns
Define campaign objectives and KPIs, establish tracking and reporting, analyze results and recommend optimization
Independently manage projects, timelines, budgets, deliverables, dependencies, resources and approvals
Develop workback schedules and provide regular stakeholder updates
Develop marketing and creative briefs and collaborate on messaging and marketing materials
Provide consolidated feedback and oversee quality assurance against brand guidelines and approval requirements
Monitor campaign spending, estimates and invoices; identify budget risks and recommend adjustments
Coach marketing coordinators and share tools, templates and best practices
Recommend process improvements and optimization opportunities
Attend occasional events and perform work outside regular business hours when required

Requirements

What you’ll need

Post-secondary degree or diploma in marketing, advertising, communications or a related field
Minimum of five years of progressive marketing experience in a corporate environment, advertising or media agency
Experience independently leading integrated marketing campaigns and complex projects from planning through delivery and measurement
Strong strategic thinking and ability to translate business objectives and audience insights into practical marketing recommendations
Excellent verbal and written communication skills
Strong relationship-building and influencing skills
Excellent organizational and project management abilities, including managing timelines, budgets, dependencies and competing priorities
Strong data literacy and ability to interpret dashboards, identify trends and translate findings into marketing actions
Sound judgment and proactive, solutions-focused decision-making and problem-solving
Exceptional attention to detail and commitment to brand consistency and execution quality
Ability to work independently with minimal supervision in a collaborative team environment
Ability to thrive in a fast-paced environment and contribute through collaboration, accountability and quality work
Experience coaching colleagues, sharing best practices or providing project leadership
High proficiency with Microsoft Office, including Word, PowerPoint, Excel and Outlook
Experience using marketing technology such as Marketo, Monday.com, Demandbase, Adobe Analytics or similar platforms is an asset
Understanding of marketing automation, audience segmentation and customer journeys
Experience in B2B marketing, financial services, insurance or employee benefits is an asset
Criminal record check satisfactory to Alberta Blue Cross required as a condition of employment following a conditional offer

Benefits

Comp & perks

Competitive salary and benefits package
Hybrid work environment
Opportunity to lead meaningful marketing initiatives and contribute to business growth
Collaborative and innovative environment
Opportunity to apply expertise while coaching colleagues and strengthening team capability