Digital Marketing Specialist

AlgaeCal Inc.

. Build and run email, SMS, rewards, and Subscribe & Save programs .

Posted 11/4/2026full-timeVancouver • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and SMS marketing automation, including campaign development, customer segmentation, and performance analysis. Proficient in managing rewards and subscription programs while ensuring compliance with relevant regulations.

Highest-signal resume keywords

Email Marketing AutomationBraze Platform ExperienceCampaign OptimizationCustomer Data PersonalizationDeliverability Monitoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign DevelopmentAutomated Customer Lifecycle CampaignsSegmentation and TargetingPerformance AnalysisProofreading and TestingList Hygiene ManagementEngagement Metrics AnalysisRewards Program ManagementSubscription Program ManagementCompliance with CASL, CAN-SPAM, TCPA

Soft Skills

Organizational SkillsCollaborationCuriosityAttention to DetailAbility to Manage Deadlines

Tools & Technologies

BrazeKlaviyoSalesforce Marketing CloudEmail Marketing PlatformsAnalytics Tools

Industry Keywords

E-CommerceHealth and SupplementsCustomer EngagementRetention StrategiesRewards Programs

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build and run email, SMS, rewards, and Subscribe & Save programs
Prepare Braze email and SMS channels for launch and keep campaigns running smoothly
Develop automated customer lifecycle campaigns, including welcome, onboarding, cross-sell, replenishment, and win-back campaigns
Coordinate with content, acquisition, ecommerce, and influencer teams
Develop practical email marketing calendars
Personalize communications using customer data, segmentation, and product recommendations
Proofread, preview, test, and verify links, tracking, offers, brand guidelines, and approved claims
Monitor deliverability, authentication, list hygiene, reputation, bounces, complaints, and consent compliance
Analyze engagement, conversion, repeat purchases, and retention, then recommend and measure improvements
Develop and manage the Rewards Program, including points, rewards, membership tiers, and customer communications
Assess whether rewards generate sufficient repeat business to justify their cost
Improve Subscribe & Save reorder timing, recover failed payments, and provide cancellation alternatives
Submit a resume and cover letter combined into one file, including responses to the specified application questions

Requirements

What you’ll need

At least 3 years in email or database marketing
Hands-on experience with automation platforms such as Braze, Klaviyo, Salesforce Marketing Cloud, or similar tools
Experience building, measuring, and optimizing automated campaigns
Experience setting up templates, segments, scheduling, testing, and deployment
Knowledge of welcome, onboarding, cross-sell, replenishment, and win-back campaigns
Ability to create practical email marketing calendars from business goals, customer insights, and competitor research
Understanding of customer-data personalization, segmentation, product recommendations, and reorder reminders
Strong proofreading, previewing, testing, link checking, tracking, offer, brand-guideline, and approved-claims verification skills
Understanding of deliverability, authentication, list hygiene, reputation monitoring, bounces, complaints, and email/SMS consent and compliance requirements, including CASL, CAN-SPAM, and TCPA
Ability to analyze engagement, conversion, repeat purchases, and retention metrics
University degree in business or e-commerce
Experience in health or supplements is an asset
Previous rewards-program experience is a plus
Subscription-program experience is welcome
Curious, thorough, organized, collaborative, and comfortable juggling deadlines

Benefits

Comp & perks

A generous healthcare package
Monthly team events and activities
Flexible Stat Holidays with the option to bank days for later use
Weekly team lunches
Casual dress code
Incredible dog friendly, Yaletown office one block from SkyTrain
Above-market pay for the right person