Direct Response Copywriter, Natural Health

AlgaeCal Inc.

. Write high-performing, conversion-focused copy across ads, emails, sales pages, social media, video scripts, blogs, and more .

Posted 11/11/2026full-timeRemote • Canada, United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in direct response copywriting, transforming complex clinical information into persuasive marketing content while ensuring compliance and accuracy. Proficient in analyzing performance metrics to optimize copy effectiveness and drive conversions.

Highest-signal resume keywords

Direct Response CopywritingPerformance Metrics AnalysisHealth-Space ComplianceAI Tools UtilizationPortfolio of High-Performing Copy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion-Focused CopywritingResearching Clinical StudiesWriting Short- and Long-Form CopyTransforming Features into BenefitsCreating Persuasive Product Stories

Soft Skills

Collaborative AttitudeReceptive to FeedbackGenuine Curiosity about CustomersHumble and People-Smart

Tools & Technologies

AI Tools for Research and Ideation

Industry Keywords

Health and WellnessSupplementsWomen’s HealthDirect Response MarketingPerformance-Driven Approach

About the role

Key responsibilities & impact

Write high-performing, conversion-focused copy across ads, emails, sales pages, social media, video scripts, blogs, and more
Find the big idea and build persuasive cases from headline through call to action
Transform clinical studies, customer frustrations, product USPs, and briefs into compelling promises, credible proof, and attractive offers
Help women over 40 discover clinically supported, natural solutions for major health challenges
Research clinical studies and identify strong marketing insights
Develop clear, accurate, persuasive product stories from ingredients, doses, mechanisms, and results
Analyze performance metrics to determine what worked, what did not, and what to test next
Write copy ranging from short ad hooks and descriptions to long-form sales pages and VSL-style scripts
Ensure copy is truthful, sourced, compliant, accurate, and trustworthy
Use AI tools to support research, ideation, outlining, variations, and speed
Collaborate with marketers, designers, video editors, stakeholders, and other writers
Receive feedback, revise copy, and improve the work

Requirements

What you’ll need

Solid direct response copywriting experience
Portfolio demonstrating high-performing ads, emails, and sales pages
Ability to turn product features into customer benefits
Ability to research clinical studies and translate ingredients, doses, mechanisms, and results into clear, accurate, persuasive copy
Bonus experience in health, wellness, supplements, or women’s health
Performance-driven approach using metrics such as CTR, CVR, CPA, open rate, click rate, rankings, traffic, and revenue
Ability to write both short- and long-form copy, including ad hooks, descriptions, PWAT-style emails, 6,000-word sales pages, and VSL-style scripts
Knowledge of health-space compliance, claims, accuracy, sourcing, and truthful marketing
Comfortable using AI tools for research, ideation, outlining, variation, and speed while providing human strategy, judgment, empathy, and final polish
Collaborative and receptive attitude toward feedback and revision
Genuine curiosity about customers and their concerns, beliefs, fears, and motivations
Humble, hungry, and people-smart qualities
Resume, cover letter, and writing sample required
Cover letter must address quantifiable achievements, company values, toughest challenge overcome, direct response copywriting training, recent books, hobbies, and current employment situation
Must include a direct response sales page demonstrating understanding of direct response marketing, with results if available

Benefits

Comp & perks

Monthly team events and activities
Flexible Stat Holidays with the option to bank days for later use
Weekly team lunches if you work from our Vancouver office
Incredible dog-friendly Yaletown office one block from SkyTrain
Remote working is okay with us too
Above-market pay for the right person