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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing marketing initiatives, analyzing market trends, and optimizing the sales funnel to drive customer acquisition and business growth. Proficient in aligning marketing strategies with commercial objectives and generating actionable insights from data analysis.
Highest-signal resume keywords
Marketing Strategy DevelopmentData Analysis and Performance TrackingCustomer Acquisition ManagementCampaign Planning and MonitoringSales Funnel Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market IntelligenceCommercial PlanningPerformance Indicators AnalysisDiagnostic AssessmentsCampaign Management
Soft Skills
Analytical SkillsBusiness Acumen
Industry Keywords
Customer JourneyChannel ManagementMarketing InitiativesCommercial StrategiesMarket Insights
About the role
Key responsibilities & impact- Plan and execute marketing initiatives and commercial strategies
- Analyze data, performance indicators, and market trends to support decision-making
- Identify acquisition opportunities and prospects
- Track campaigns, offers, and commercial initiatives, evaluating their results
- Monitor the sales funnel and customer journey, proposing conversion improvements
- Support the management and performance of sales channels
- Prepare analyses, reports, and executive presentations
- Align marketing, communications, and channel strategies with the company's commercial objectives
- Generate market insights to drive growth and business results
Requirements
What you’ll need- Experience in marketing, commercial planning, market intelligence, channel management, customer acquisition, or related areas
- Strong analytical skills and the ability to work with data, performance indicators, and diagnostic assessments
- Business acumen and understanding of the sales funnel and customer journey
- Experience planning and monitoring campaigns, offers, or commercial initiatives
- Ability to connect strategy, communications, channels, and commercial results
Benefits
Comp & perks- Dental Plan
- Health Plan
- iFood meal allowance: BRL 1,144.00
- Profit-Sharing Program
- Wellhub (formerly Gympass)
- Childcare Assistance (in accordance with the current policy)
- Quality of Life and Well-Being Program