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Integrated Marketing Specialist
Allegro MicroSystems. Plan and execute integrated marketing programs supporting product launches, application priorities, and business goals .
About the role
Key responsibilities & impact- Plan and execute integrated marketing programs supporting product launches, application priorities, and business goals
- Align messaging, deliverables, timelines, and channels across product, growth marketing, communications, web, and regional teams
- Translate technical information into content for web pages, emails, press materials, and social media
- Coordinate launch and campaign activities across internal teams and external agencies
- Track results, share insights, and identify improvements for future programs
- Develop and execute co-marketing programs with distribution partners
- Coordinate partner initiative plans, content, and campaign execution
- Maintain consistent messaging and brand presentation across partner and Allegro channels
- Manage Allegro’s internal brand store, including vendor coordination, inventory, and employee experience
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in integrated marketing, marketing communications, campaign management, channel marketing, or a related field
- Experience preferably in a B2B or technology environment
- Experience planning and executing marketing campaigns or product launches across multiple channels
- Strong project management skills
- Excellent writing and editing skills
- Ability to turn complex or technical information into clear, audience-focused content
- Ability to work cross-functionally with product, communications, sales, digital, and external partners
- Strong judgment and attention to detail
- Proactive, self-starter mindset
- Experience tracking and using campaign results and stakeholder feedback to assess performance and improve future programs
- Working experience with marketing technology
- Eligible applicants must reside in New Hampshire, Massachusetts, Texas, or Michigan
Benefits
Comp & perks- Inclusive, harassment-free work environment
- Equal Opportunity Employer
- Collaboration with talented colleagues around the globe
- Culture emphasizing innovation, impact, connection, trust, respect, and shared purpose