Senior Digital Marketing Specialist

Allina Health

. Lead, consult and develop overarching digital marketing plans, processes and implementation for websites, email, blogs, video, social media and app platforms .

Posted 9/21/2026full-timeMinneapolis • Minnesota • United StatesSenior💰 $40 - $55 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing digital marketing strategies across various platforms, including search engine marketing, content marketing, and marketing automation. Proficient in analytics and reporting to optimize campaign performance and enhance user engagement.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentMarketing Analytics and ReportingCampaign Performance OptimizationCustomer Journey and Conversion AnalysisData Storytelling and Presentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSearch Engine MarketingContent MarketingMarketing AutomationAnalytics Platform ImplementationAttribution ModelingKPI DevelopmentDashboard DevelopmentData GovernanceConversion Analysis

Soft Skills

Consulting SkillsCommunication SkillsData Storytelling

Tools & Technologies

AmplitudeGA4CRM IntegrationReporting Automation

Industry Keywords

Digital CampaignsUser ExperienceLead TrackingEngagement MetricsMarketing Processes

About the role

Key responsibilities & impact

Lead, consult and develop overarching digital marketing plans, processes and implementation for websites, email, blogs, video, social media and app platforms
Create search engine marketing and content marketing strategies
Identify target audiences and devise digital campaigns
Manage marketing efforts supporting digital products including ah.org, MyAccount and apps
Recommend web enhancements that increase engagement
Create and optimize paid media campaigns based on KPIs
Collaborate with DigEx to enhance existing user experience
Develop recommendations for outreach teams to strengthen digital lead tracking and reporting communication
Create digital assets including landing pages and emails with the DigEx team
Provide marketing automation support for marketing campaigns, nurture campaigns, and client and internal events
Identify trends and insights and optimize spend and performance
Use analysis to inform content creation and campaign strategies
Develop and synthesize reporting data for landing pages, emails and leads
Develop campaign templates to track and report results, including metrics, analysis and recommended adjustments
Analyze campaign results, conversion rates and leads to shape future marketing strategies
Oversee digital communication channels and processes
Contribute to digital marketing prioritization, measurement and deployment process improvements
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in business, marketing or health care related field
5+ years of experience driving digital marketing strategy
Candidates must reside within commuting distance of Minneapolis, MN
Ability to work an 8-hour day shift
Occasional weekend rotation
Marketing analytics, measurement, and reporting
Analytics platform implementation, adoption, and optimization (Amplitude, GA4, etc.)
Customer journey, funnel, and conversion analysis
Dashboard development and reporting automation
Integration of data across CRM, website, marketing, and analytics platforms
Attribution modeling, KPI development, and measurement framework design
Data governance and data quality management
Translating complex data into actionable business recommendations
Strong consulting and communication skills
Data storytelling and presentation skills
Physical ability to lift up to 10 lbs. occasionally and negligible weight frequently

Benefits

Comp & perks

Medical/Dental
PTO/Time Away
Retirement Savings Plans
Life Insurance
Short-term/Long-term Disability
Voluntary Benefits (vision, legal, critical illness)
Tuition Reimbursement or Continuing Medical Education as applicable
Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program
Allina Health is a 501(c)(3) eligible employer
Well-being dollars
Dedicated well-being navigators
Well-being programs, activities, articles, videos, personal coaching and tools
Periodic onsite meetings, training, collaboration, or other business needs as part of the remote-based arrangement