Creative Lead, Brand Design

AllTrails

. Set the tone for brand design and creative development at AllTrails .

Posted 10/24/2026full-timeRemote • United StatesSenior💰 $125,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading global brand campaigns and executing compelling creative across multiple mediums. Possesses strong visual design fundamentals and exceptional communication skills to articulate creative decisions effectively.

Highest-signal resume keywords

Global Brand Campaign LeadershipVisual Design FundamentalsCreative Concept DevelopmentCollaboration with Cross-Functional TeamsStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Art DirectionGraphic DesignTypographyLayoutColor TheoryCompositionCreative StrategyBrand StorytellingDesign SystemsCritical Thinking

Soft Skills

MentoringCollaborationEmpathyPresentation SkillsProblem-Solving

Tools & Technologies

FigmaAdobe CCFramerWebflowMidjourneyRunwayGeminiChatGPT

Industry Keywords

SaaSDigital ProductCreative DevelopmentBrand Visual LanguageIntegrated CampaignsOutdoor Culture

About the role

Key responsibilities & impact

Set the tone for brand design and creative development at AllTrails
Execute highly crafted brand creative and campaigns while mentoring the team and modeling best practices
Lead the development of evergreen assets shaping the brand visual language, including art direction, graphic treatments, color, typography, illustration, photo/video, and motion
Partner with Design Leadership to evolve the AllTrails visual brand at scale
Concept and execute global integrated campaigns across digital, social, lifecycle, OOH, film, experiential, and in-product channels
Collaborate with Creative Leadership, marketing leads, and cross-functional stakeholders on campaigns that build love for the AllTrails brand and product
Make fast, confident design decisions grounded in project goals, audience insight, and business context
Lead design exercises and workshops and drive internal alignment on principles and ideas
Research business problems and develop core creative ideas that translate into successful executions
Contribute to a respectful, collaborative, and creative team environment

Requirements

What you’ll need

Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SaaS company, app, or digital product
Experience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior Designer
Extensive experience concepting and designing compelling creative across multiple mediums, formats, environments, and surfaces
Strong, precise execution of visual design fundamentals, including typography, layout, color, form, and composition
Outstanding portfolio demonstrating highly crafted design work and success building unique and interesting creative that resonates with audiences
Strong communication and presentation skills, including articulating and selling creative decisions and managing stakeholder feedback
Exceptional conceptual and brainstorming skills
Strong critical thinking skills, including self-editing, iterating, testing ideas, and providing constructive feedback
Extensive experience collaborating with copywriters, designers, and marketing strategists on campaigns and brand storytelling
Experience at a fast-paced remote-first company where autonomy and proactiveness are key contributors to success
Highly developed aesthetic sensibility and taste, with deep knowledge of the current and historic creative landscape, design trends, and culture
Deep knowledge of Figma, Adobe CC, and other creative platforms and tools
Strong grasp of design systems and deploying flawless creative at scale
Empathy for the customer and individuals on a creative team
Experience with no-code design tools like Framer or Webflow is a bonus
Experience using AI tools such as Midjourney, Runway, Gemini and ChatGPT is a bonus
Passion for the outdoors or deep interest in outdoor culture is a bonus
Must be based in the United States
AllTrails is unable to offer visa sponsorship for this role
Successful completion of a background check required

Benefits

Comp & perks

Competitive and equitable compensation, including ownership through equity and performance-based bonuses
Comprehensive health, dental, and vision coverage to support your physical and mental well-being
Unlimited PTO in addition to company holidays
Dedicated time once a month to test and improve our product through company-wide no-meeting days
Fully paid parental leave to birthing and non-birthing parents
401k Match & access to financial wellness resources through Origin
Remote work stipend to help you design a comfortable and productive home office
Annual learning stipend to invest in your long-term professional growth and skills
Exclusive discounts on our subscriptions and merchandise for you and your friends & family
An authentic investment in you as a human being and a professional—we value your identity as much as your output