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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in corporate communications, media relations, and campaign development, with a strong focus on storytelling and brand management. Proficient in identifying media opportunities and managing communications strategies to enhance reputation and mitigate risks.
Highest-signal resume keywords
PR ExperienceMedia RelationsCreative StorytellingCrisis CommunicationOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media Coverage SecuringWriting SkillsData AnalysisCommunications Strategy DevelopmentCampaign Management
Soft Skills
Positive AttitudeProactive MindsetCreative ThinkingAttention to DetailAbility to Work Under Pressure
Industry Keywords
Corporate CommunicationsNational LotteryMedia OutletsSocial MediaTrade Press
About the role
Key responsibilities & impact- Report to the Head of Corporate Communications & Campaigns
- Identify internal business moments and stories that build Allwyn’s reputation as a trusted operator of The National Lottery
- Identify primary channels to maximise communications impact
- Monitor external conversations about Allwyn UK and The National Lottery and advise on whether responses are needed
- Develop communications responses to issues and risks
- Build corporate communications campaigns covering the Employee Brand, retailer support, Social Value programmes, business milestones and performance
- Promote and protect the Allwyn and The National Lottery brands
- Identify and act on news opportunities based on strategic priorities and everyday activity
- Identify media and broader corporate risks and advise on mitigations
- Respond quickly to negative media enquiries
- Grow and maintain relationships with relevant media and journalists
- Share and comment on Allwyn news using a multiplatform, digital-first approach
- Source, create and edit written or broadcast news stories with communications colleagues and stakeholders
- Monitor journalist moves, industry trends and emerging news platforms
- Work with the communications agency partner as required
- Assist with team administration and planning, including subscriptions, suppliers, calendars, rotas, press cuttings and performance reports
Requirements
What you’ll need- PR, media or journalism experience
- Relationships with media outlets, particularly regional and trade press
- Experience securing media coverage across different platforms
- Understanding of modern media consumption and current PR trends
- Good writing and communication skills
- A 'can-do' attitude with a positive, proactive mindset
- Creative thinking and storytelling ability across channels including social media
- Ability to work under pressure, with experience identifying potential issues and dealing with negative media enquiries and issues
- Basic understanding of data and analytics to inform PR plans
- Hunger for finding and sharing great stories
- Strong organisational skills and attention to detail
- Energy and enthusiasm
Benefits
Comp & perks- Company Bonus Scheme
- Company Car
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding