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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in delivering multi-channel CRM campaigns, utilizing player data for optimization, and ensuring compliance with GDPR and communication regulations. Strong skills in campaign management, performance reporting, and stakeholder communication are essential.
Highest-signal resume keywords
CRM Campaign ManagementMulti-Channel Campaign DeliveryData Analysis and ReportingGDPR ComplianceStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM CampaignsCampaign PlanningCampaign OptimizationKPI TrackingExcelPowerPointData Insight UtilizationPerformance ReportingIncentive MechanicsRetention Marketing
Soft Skills
Communication SkillsPresentation SkillsAttention to DetailProactive MindsetCollaboration
Industry Keywords
Regulated IndustryConsumer PlansPlayer EngagementTest-and-Learn ActivityCampaign Performance
About the role
Key responsibilities & impact- Support the delivery of multi-channel CRM campaign activity
- Work with the Campaign Manager to help develop and optimise player communication plans
- Assist with the planning and coordination of weekly and quarterly campaign activity
- Support the use of incentives and promotional mechanics to increase player engagement and value
- Use player data and insight to help inform briefs, plans and optimisation activity
- Collaborate with Data teams to support KPI tracking and campaign performance reporting
- Contribute to test-and-learn activity to help improve campaign performance
- Support consumer plans, key moments and game events through CRM activity
- Ensure campaign activity complies with GDPR, communication regulations and participant protection standards
- Monitor and report on performance against key CRM KPIs, including activation, retention and reactivation
- Provide support on ad-hoc projects across the CRM function as required
Requirements
What you’ll need- Minimum of 2 years' experience of delivering CRM or retention marketing campaigns
- Good knowledge of delivering multi-channel CRM campaigns including email, app and SMS
- Experience of briefing, planning and optimising campaign activity
- Good experience of using Excel and PowerPoint to report on campaign performance
- Strong campaign management skills and ability to manage multiple initiatives
- Strong communication, presentation and stakeholder-management skills
- Experience working with agencies and creative teams
- Experience of working within a regulated industry would be preferred but not essential
- A proactive, optimisation-focused mindset with attention to detail
Benefits
Comp & perks- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding