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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product growth strategies within the iGaming industry, focusing on player engagement, conversion, and retention. Capable of analyzing player behavior and market trends to inform product roadmaps and optimize performance.
Highest-signal resume keywords
Product Growth ManagementIGaming Industry ExperiencePlayer IncentivisationData Analysis and ReportingUK iGaming Regulations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Strategy DevelopmentPortfolio OptimisationA/B TestingMarket Trend AnalysisProject Management
Soft Skills
Stakeholder InfluenceCross-Functional CollaborationCommunication SkillsAttention to DetailProblem-Solving
Tools & Technologies
Analytics ToolsReporting Tools
Industry Keywords
Instant Win GamesECommerce GrowthPlayer BehaviourCommercial PerformanceRisk Assessment
About the role
Key responsibilities & impact- Act as the growth specialist across the Instant Win Games category, focusing on commercial performance and growth
- Identify optimisation, experimentation and future growth opportunities across the portfolio of The National Lottery games
- Lead the dedicated Instant Win Games growth squad and set objectives and areas of focus
- Monitor trading performance and digital player trends, including conversion and cross-play
- Create a pipeline of growth opportunities and recommendations for the product roadmap
- Define objectives, commercial benefits, target player segments or behaviours, and required resources or budgets for initiatives
- Present recommendations to the Head of Instant Win Games to shape strategy and the product roadmap
- Create briefs for optimisation, experimentation and new initiatives
- Lead briefing sessions with supporting teams
- Work with the Game Operations Lead as initiatives progress from discovery and planning into delivery
- Coordinate with the Senior Marketing Manager to support marketing activity for new initiatives
- Analyse digital player journeys and work with Data & Analytics to measure and track performance
- Work with the Digital team on A/B testing and experimentation
- Collaborate with Product Growth Managers across other National Lottery games
- Support business cases, Investment Committee submissions, risk assessments, S6 licence applications, sizing and forecasting
- Build relationships with Allwyn Group partners, international lotteries and competitors to monitor market trends
- Grow Instant Win Game revenue and player value through engagement, play frequency, conversion and retention
Requirements
What you’ll need- Hands-on experience in product growth and/or growth product management
- Strong preference for experience in the iGaming industry with an operator background, or eCommerce growth with incentives
- Demonstrable knowledge of Instant Win Games and the wider iGaming industry
- Experience working on player incentivisation, loyalty and portfolio optimisation
- Growth mindset focused on product and user behaviour
- Commercial mindset with ability to identify trends, challenges and prioritise opportunities
- Ability to work directly with analytics, reporting tools and behavioural data
- Ability to influence senior stakeholders using storytelling and supporting data
- Ability to work effectively cross-functionally and hold teams to account
- Ability to drive projects forward and overcome barriers
- Strong understanding of UK iGaming regulations
- Ability to manage multiple projects and hit deadlines
- Ability to work collaboratively with cross-functional teams, internal stakeholders and external partners
- Demonstrable oral and written communication skills
- Strong attention to detail
Benefits
Comp & perks- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
- Accessible and inclusive workplace support
- Interview offered to disabled applicants meeting essential requirements
- Assistance or adjustments available during the application process