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Allwyn UK

Insight and Analytics Business Partner – Marketing, Games

Allwyn UK

. Serve as the trusted Insight & Analytics partner to Marketing and Games leadership teams .

Posted 10/28/2026full-timeWatford • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in translating strategic priorities into actionable insights and analytics, while building trusted relationships with senior stakeholders. Proficient in integrating diverse evidence to influence decision-making and drive measurable business value.

Highest-signal resume keywords
Senior Business Partner ExperienceStakeholder Influence and AlignmentCommercial AcumenPerformance Marketing UnderstandingMultidisciplinary Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Insight and Analytics Agenda DevelopmentMarketing Mix ModellingData Requirements ShapingEvidence Quality AssessmentCommercial Opportunity Identification
Soft Skills
Exceptional Stakeholder JudgementConstructive ChallengeRelationship BuildingCommunication of Complex Findings
Industry Keywords
Performance MarketingCustomer AcquisitionMarketing EffectivenessBrand InsightDigital Evidence Integration

About the role

Key responsibilities & impact
  • Serve as the trusted Insight & Analytics partner to Marketing and Games leadership teams
  • Translate strategic and commercial priorities into a coherent, prioritised insight and analytics agenda
  • Bring together customer, commercial, market, brand, campaign, retail, digital and Games evidence
  • Frame business questions, prioritise work and ensure insight translates into action and measurable value
  • Build relationships with senior Marketing and Games stakeholders and influence strategic direction
  • Identify and size commercial opportunities and direct squad capacity toward high-value priorities
  • Provide commercial direction to multidisciplinary squads, set outcomes, sequence priorities and resolve trade-offs
  • Coordinate analytics, customer research, marketing effectiveness, brand and communications insight, and Marketing Mix Modelling capabilities
  • Ensure specialist outputs form coherent narratives and practical business recommendations
  • Partner with the Data Product Owner to prioritise Marketing and Games data capabilities
  • Build business cases for capability investment and scalable evidence approaches
  • Track whether insight and analytics work influences decisions and delivers intended business value

Requirements

What you’ll need
  • Proven senior business partner experience building trusted relationships and credibility with senior stakeholders
  • Exceptional stakeholder judgement and ability to influence decisions, challenge constructively and maintain alignment through competing priorities
  • Commercial acumen and ability to frame ambiguous questions, identify valuable opportunities and turn evidence into practical recommendations
  • Strong understanding of performance marketing and levers influencing customer acquisition, conversion and value
  • Experience connecting customer, brand, campaign, commercial and marketing-effectiveness evidence into clear choices for senior leaders
  • Experience integrating customer, market, retail and digital evidence and communicating complex findings to commercial and technical audiences
  • Experience leading multidisciplinary teams or squads across a complex portfolio
  • Broad analytical and technical fluency, including framing questions, challenging assumptions, assessing evidence quality and interpreting specialist work
  • Experience shaping data requirements, investment priorities and cost-benefit cases with data product and delivery teams

Benefits

Comp & perks
  • Company Bonus Scheme
  • Matched pension contributions up to 8.5%
  • 26 days annual leave + 2 Life Days (and bank holidays)
  • Single Private Health Cover
  • Complimentary Private Medical
  • Income Protection
  • Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
  • Enhanced Family Leave (Maternity, Paternity, Adoption)
  • Wellness Allowance £500
  • Employee Assistance Programme
  • Discounted Health Assessments
  • Volunteering Days
  • Matched Funding
  • Interview offered to disabled applicants who meet the essential requirements
  • Assistance or adjustments available during the application process