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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign strategy development, media buying, and performance analysis, utilizing tools such as VBS, Instar, and Easy Media. Proficient in Microsoft Office applications and experienced in managing advertising across various media platforms.
Highest-signal resume keywords
Campaign Strategy DevelopmentMedia BuyingData AnalysisPerformance MonitoringAudience Targeting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCampaign ReportingMedia PlanningAudience IdentificationPerformance Optimization
Soft Skills
CollaborationCommunicationProblem-Solving
Tools & Technologies
Microsoft OfficeVBS SystemInstarEasy MediaFacebook Business ManagerGoogle AdsTikTok Ads
Industry Keywords
Media Buying StrategiesOffline Media ChannelsTarget Group IndexTelevision Audience DataAdvertising Space Purchase
About the role
Key responsibilities & impact- Participate in developing tactical and strategic plans aligned with client objectives
- Contribute to defining campaign strategies, including audiences and targeting
- Support supervisors and managers with insights and recommendations to improve performance
- Coordinate team activities and execute the purchase of advertising space on TV and digital media
- Release and implement campaigns
- Monitor campaign performance daily and adjust strategies to achieve KPIs
- Identify airing or placement errors and arrange make-goods based on TRP, the client's budget, and audience delivery
- Collaborate with other teams involved in the process
- Generate insights through data analysis to optimize campaigns
- Assist in preparing campaign reports
- Assist with media billing
- Manage media packages and purchase orders by issuing PIs and coordinating with media outlets
- Perform related activities as requested, instructed, and/or supervised by the immediate manager
Requirements
What you’ll need- Proficiency in Microsoft Office applications, including Excel, Word, and PowerPoint
- Hands-on experience using the VBS system and TV scheduling
- Ability to use Instar to analyze television audience data
- Proficiency in using Easy Media for radio audience analysis and media planning
- Knowledge of using TGI (Target Group Index) for market research and target-audience identification
- Experience with Facebook Business Manager, Google Ads, TikTok Ads, and other media platform operations
- Familiarity with offline media channels, including broadcast television, radio, newspapers, and magazines
- Understanding of offline media buying strategies
Benefits
Comp & perks- A diverse and inclusive work environment
- Opportunities for knowledge sharing and learning
- This position is also open to people with disabilities (PwD)