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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing advertising campaigns across various media platforms, utilizing data analysis to drive performance and achieve KPIs. Proficient in managing client relationships and coordinating team activities to ensure successful campaign execution.
Highest-signal resume keywords
Campaign ManagementData AnalysisMedia Buying StrategiesMicrosoft Office ProficiencyExperience with Facebook Business Manager
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionKPI MonitoringMarket ResearchAudience Data AnalysisMedia Performance OptimizationFinancial Services ExperienceTV SchedulingAdvertising Space PurchaseOffline Media KnowledgeMedia Billing Support
Soft Skills
Team CollaborationClient ManagementStrategic Adjustment
Tools & Technologies
VBS SystemInstarIbope MonitorGoogle AdsTikTok Ads
Industry Keywords
Broadcast MediaDigital MediaAdvertising InvestmentsTarget Group IndexOffline Media Channels
About the role
Key responsibilities & impact- Coordinate team activities
- Execute the purchase of advertising space across TV and digital media outlets
- Release campaigns and ensure the efficiency of each stage
- Implement campaigns and monitor their performance daily
- Ensure KPIs are achieved and adjust strategies as needed
- Identify broadcast or placement errors and arrange appropriate makegoods
- Collaborate with other teams to ensure alignment and cooperation
- Generate insights through data analysis to optimize campaigns
- Assist with the preparation of campaign reports
- Support media billing
- Control media packages and purchase orders by issuing PIs and following up with media outlets
- Manage client briefings
- Monitor KPIs, present results, and recommend improvement opportunities
Requirements
What you’ll need- Proficiency in Microsoft Office applications, including Excel, Word, and PowerPoint
- Hands-on experience using the VBS system and TV scheduling
- Ability to use Instar to analyze television audience data
- Knowledge of TGI (Target Group Index) for market research and target audience identification
- Knowledge of Ibope Monitor for analyzing advertising investments, monitoring competitors, and optimizing media strategies
- Experience with Facebook Business Manager, Google Ads, TikTok Ads, and other media platform operations
- Familiarity with offline media channels, including broadcast and pay TV, radio, OOH, newspapers, and magazines
- Understanding of offline media buying strategies
- Previous experience in the financial services sector is a plus
Benefits
Comp & perks- Diverse and inclusive environment
- Opportunities for knowledge sharing and learning
- Position also open to people with disabilities (PwD)
