Senior Planning Manager

AlmapBBDO

. Provide clarity and direction for the accounts under your responsibility; .

Posted 10/26/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic planning and brand positioning, with strong analytical skills to identify market opportunities and develop effective narratives. Proficient in utilizing AI tools and research methodologies to enhance strategy development and communication.

Highest-signal resume keywords

Strategic PlanningBrand PositioningAnalytical SkillsAI Tools UtilizationIntermediate English Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Vision DevelopmentQuantitative ResearchQualitative ResearchKPI AnalysisNarrative Building

Soft Skills

Natural CuriosityLateral ThinkingTeam LeadershipRelationship BuildingCreative Communication

Tools & Technologies

KeynoteAI Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Ehrenberg-Bass Institute PrinciplesHow Brands GrowCreative EffectivenessAdvertising Strategy

About the role

Key responsibilities & impact

Provide clarity and direction for the accounts under your responsibility;
Develop the strategic vision for brands, including positioning, communication territories, and strategic pillars;
Bring the consumer perspective into the creative process;
Stay connected to society and the trends shaping it;
Contribute to the design and development of quantitative and qualitative research;
Study and analyze audiences, KPIs, and market indicators;
Identify communication and business opportunities based on brand challenges;
Build working relationships with clients and colleagues from other agency departments;
Lead the team, organize priorities, and manage the workflow;
Contribute to the team’s development and training;
Structure presentations with clear, objective, and creative narratives;
Contribute to brands’ marketing strategies beyond advertising communications.

Requirements

What you’ll need

Bachelor’s degree or equivalent;
Previous experience in strategic planning;
Intermediate or advanced English proficiency;
Familiarity with Keynote;
Natural curiosity, strong analytical skills, and lateral thinking, with the ability to ask difficult questions constructively;
Strong ability to build narratives, both in writing and verbally, and transform business challenges into clear and engaging case studies;
Experience using AI tools to support strategy development;
Knowledge of the principles of the Ehrenberg-Bass Institute, especially those presented in How Brands Grow, as well as System1’s concepts related to creative effectiveness;
Understand strategy as a creative exercise without becoming overly dependent on these principles;
Genuine interest in advertising and strategy.

Benefits

Comp & perks

Diverse and inclusive workplace
Opportunities for collaboration and learning
This position is also open to people with disabilities