Creative Strategist

AlphaPet Ventures GmbH

. Develop VSL concepts and independently write scripts for Meta (Facebook & Instagram) .

Posted 11/11/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative and direct-response copywriting, with a strong focus on Meta video ads and structured creative testing. Proficient in analyzing ad performance and managing creative processes while effectively communicating with teams and content creators.

Highest-signal resume keywords

Performance Creative CopywritingMeta Ads ManagerStructured Creative TestingConsumer PsychologyGerman Language Proficiency (C2)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct-Response CopywritingCreative Brief DevelopmentAd Performance AnalysisCreative Iteration HypothesisFMCG E-Commerce ExperienceContent Creator ManagementAdvertising Angle ResearchThumbstop Ratio AnalysisHold Rate MeasurementCTR and CAC Analysis

Soft Skills

Strong Communication SkillsSelf-Directed Working StyleStructured Execution

Tools & Technologies

Meta Ads ManagerMeta Ad LibraryLookerKlarAsanaCanvaFigmaAI Research Tools

Industry Keywords

D2C E-CommercePerformance MarketingCreative Testing FrameworkConsumer BehaviorStorytelling Structures

About the role

Key responsibilities & impact

Develop VSL concepts and independently write scripts for Meta (Facebook & Instagram)
Manage the creative pipeline from the initial hook through briefing to test learnings
Create briefs that design teams and UGC creators can execute independently
Plan creative rotations and build a structured testing framework
Analyze performance in Ads Manager
Derive hypotheses and brief the next creative iteration
Take responsibility for ads for the Wolfsblut brand and other brands in the AlphaPet portfolio

Requirements

What you’ll need

Several years of demonstrable success in performance creative or direct-response copywriting
Experience with Meta video ads in the FMCG or D2C e-commerce environment
Experience researching competitors and customer reviews to define advertising angles
Experience with structured creative testing based on thumbstop ratio, hold rate, CTR, and CAC
Experience selecting, negotiating with, and managing content creators
Strong understanding of consumer psychology, hooks, and storytelling structures such as PAS and Before/After
Self-directed, structured working style, with strong communication and execution skills
Practical experience with Meta Ads Manager and the Meta Ad Library
Basic knowledge of BI and attribution tools such as Looker and Klar
Familiarity with Asana, Canva, or Figma, as well as AI tools for research and scripting
Excellent German skills at C2 level
Very good English skills at B2 level, particularly for creative writing

Benefits

Comp & perks

Flexible working hours based on trust-based working time
Remote work options, including a contribution toward home-office equipment
Opportunity to work from abroad for several months
28 days of annual leave
Option to take up to 20 days of unpaid leave, as well as special leave
Internal and external professional development opportunities
Anonymous individual or group therapy, as well as one-on-one sessions with therapists through OpenUp
Employee discounts for both people and pets
Regular team, company, and family-and-friends events
Social area with foosball and Nintendo Switch
High-quality, fully equipped office kitchen
Free drinks, fresh fruit, snacks, and sweets
Subsidized EGYM Wellpass membership with access to sports and wellness facilities
Access to modern AI tools
Flat hierarchies and an open, relaxed working atmosphere