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AltaML

Marketing Manager

AltaML

. Oversee marketing efforts and enable sales strategy to drive growth .

Posted 11/9/2026full-timeCalgary • CanadaMid-LevelSenior💰 CA$75,000 - CA$90,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in marketing strategy, content creation, and lead engagement within a B2B or SaaS environment, leveraging tools like HubSpot and Canva to drive growth and optimize customer interactions.

Highest-signal resume keywords
Expert-Level HubSpot ProficiencyContent Creation and ManagementB2B Marketing ExperienceSEO and Conversion OptimizationEvent Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Content CreationSEOGoogle AdsLead EngagementData AnalysisEmail MarketingSocial Media ManagementAI Tools UtilizationPresentation DevelopmentCustomer Success Collaboration
Soft Skills
Strategic ThinkingCommunicationRelationship BuildingAdaptabilityEvent Logistics Management
Tools & Technologies
HubSpotCanvaGA4Tag ManagerSearch ConsoleBrevoLinkedInYouTubeClaude
Industry Keywords
B2BSaaSEquipment DealershipsMarketing StrategyCustomer EngagementContent MarketingTrade MediaPodcast GrowthDealer Co-Marketing

About the role

Key responsibilities & impact
  • Oversee marketing efforts and enable sales strategy to drive growth
  • Create presentations, one-sheeters, and customer success stories using Canva
  • Own the company website, including redesign, content, SEO, GA4, Tag Manager, Search Console, and conversion optimization
  • Manage organic and paid search, generative engine optimization, brand search, and Google Ads campaigns
  • Create social media posts and manage LinkedIn and YouTube channels
  • Write, edit, and pitch guest contribution articles to industry publications and associations
  • Grow the Built on Iron podcast through guest outreach, short-form clips, newsletter syndication, and trade press pitching
  • Write and distribute press releases and build relationships with agriculture, equipment, and dealership trade media
  • Build dealer co-marketing kits to drive farmer and contractor adoption
  • Partner with Customer Success to create adoption content and marketing materials
  • Drive sales lead engagement campaigns using Claude and HubSpot
  • Administer HubSpot functionality
  • Build case studies, testimonials, and customer photo and video content
  • Support voice-of-customer surveys and convert results into proof points
  • Organize dealership thought leadership events
  • Coordinate dealership AI training events and educational content
  • Plan and execute dealership customer events with Customer Success
  • Support sales presentations and generate leads through attendee email and LinkedIn communications
  • Follow up with event attendees by email and LinkedIn to generate leads
  • Report to the VP Marketing & Customer Experience

Requirements

What you’ll need
  • 5+ years in marketing, communications, or a similar role
  • Experience preferably within a B2B or SaaS equipment dealerships environment
  • Expert-level understanding of HubSpot, Brevo, and Canva
  • Proven track record of creating high-quality written and visual content across multiple mediums
  • Daily use of AI tools and ability to explain AI products accurately in plain language
  • Comfortable traveling to dealerships, industry events, and customer content shoots
  • Ability to focus on event logistics and content creation while maintaining a strategic perspective
  • Ability to translate engagement metrics, including open rates, lead conversions, and website traffic, into business value and revenue opportunities
  • Startup mindset and ability to thrive on ambiguity and rapid evolution

Benefits

Comp & perks
  • Competitive compensation
  • ESOP
  • Benefits
  • Health spending
  • Collaborative culture that prioritizes progress over perfection and rewards high-impact innovation
  • Opportunity to lead the transformation of the agriculture/heavy equipment industry through cutting-edge AI
  • Work with a serial entrepreneur with a proven track record of two successful exits in agriculture