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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive sales expertise in digital media and programmatic environments, with a strong ability to build and maintain senior relationships across major agency groups. Proven track record of developing and executing strategic plans to drive revenue growth and optimize campaign performance.
Highest-signal resume keywords
Significant Sales ExperienceConsultative Sales StyleStrong Relationships Across Major UK Agency GroupsAbility To Create DemandDisciplined Approach To Forecasting And CRM Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Media SalesProgrammatic BuyingCampaign OptimizationRevenue Target AchievementProposal DevelopmentPipeline ManagementMarket AnalysisPerformance MeasurementCreative EffectivenessAccount Planning
Soft Skills
Strong Commercial JudgementProactive ApproachAdaptabilityInfluencing Senior StakeholdersResilience
Industry Keywords
Audio ProductsAd TechDSPsCross-SellingAgency RelationshipsConsultative SalesCampaign RelevanceNetworking OpportunitiesMarket FeedbackComplex Accounts
About the role
Key responsibilities & impact- Own and grow revenue across AMA’s Publicis and Dentsu agency patch
- Build and maintain senior relationships across Publicis and Dentsu, including planning, buying, digital, audio, programmatic, strategy and innovation teams
- Utilise publishers and DSPs to help cross-sell AMA
- Sell AMA’s personalised dynamic audio products directly and programmatically
- Identify new business opportunities, build a strong pipeline and convert agency relationships into revenue
- Develop quarterly and annual plans for Publicis and Dentsu
- Run consultative sales conversations about personalised audio, campaign relevance, creative effectiveness and performance
- Create and deliver pitches, proposals and responses to briefs
- Work with creative and campaign teams to shape commercially strong, deliverable ideas
- Partner with campaign management, engineering and third-party research partners on campaign setup, optimisation and measurement
- Monitor the digital audio, programmatic and ad tech landscape
- Represent AMA at industry events, agency meetings and networking opportunities
- Share market feedback internally to improve products, positioning and sales approach
Requirements
What you’ll need- Significant sales experience within digital media, audio, programmatic, ad tech or a related media environment, typically gained over five years or more
- Proven record of independently owning a major agency group, holding company or similarly complex portfolio, including the account plan, pipeline and personal revenue target
- Sustained evidence of hitting or exceeding targets and growing complex accounts over multiple quarters
- Strong relationships across major UK agency groups, ideally including Omnicom and/or Dentsu
- Strong understanding of how agencies plan, buy and evaluate media across direct and programmatic buying routes
- Experience leading complex, multi-stakeholder sales cycles from discovery and qualification through proposal, negotiation and close
- Ability to create demand before a formal brief exists, build a multi-quarter pipeline and establish routes into recurring planning and budget cycles
- Consultative sales style, with confidence to challenge unclear briefs and turn client problems into clear, commercially relevant propositions
- Strong commercial judgement
- Disciplined approach to forecasting and CRM management, with clear evidence behind close dates, next steps and pipeline value
- Ability to influence senior stakeholders, work effectively with internal teams and improve wider sales activity without direct line management responsibility
- Proactive, accountable and adaptable approach, with resilience when budgets, campaigns or priorities change
Benefits
Comp & perks- Named Campaign UK’s #1 Best Place to Work in 2025
- Recognised in The Sunday Times Best Places to Work 2026 in the Small Organisations category
- Hybrid working arrangement