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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and strategic growth initiatives within the packaging industry, leveraging strong analytical skills and market insights to drive revenue and profitability. Proficient in building relationships with key stakeholders and executing effective marketing strategies in a B2B environment.
Highest-signal resume keywords
Business DevelopmentStrategic Growth InitiativesMarket AnalysisNegotiation SkillsPackaging Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchFinancial AnalysisCompetitive AnalysisValue Proposition DevelopmentLead GenerationCustomer Needs AssessmentBusiness Plan DevelopmentTechnical Aptitude in PackagingIncremental Revenue GenerationProduct and Service Solutions
Soft Skills
Influencing SkillsPersuasion SkillsLeadershipCollaborationPresentation Skills
Certifications & Qualifications
Bachelor’s Degree in MarketingMaster’s in Marketing or Business Management (Preferred)
Industry Keywords
B2B EnvironmentPackaging ProcessesAmcor ProductsMNC ExperienceThai MarketCo-PackersIndustry AssociationsMarket TrendsCompetitive Market KnowledgeBarrier Materials
Tech Stack
Tools & technologiesPacker
About the role
Key responsibilities & impact- Execute organic growth initiatives under the direction of the Commercial Leader, focusing on small and medium accounts
- Execute marketing-generated leads, identify key prospects, contact decision-makers, and arrange business meetings to assess customer needs
- Promote Amcor packaging products by applying a strong understanding of packaging processes
- Provide leadership and technical expertise, translating brand-owner and co-packer needs into actionable strategies
- Generate incremental revenue and profit through product and service solutions for targeted prospects
- Increase penetration of the total addressable market
- Execute market- and customer-facing business development strategies
- Partner with Account Managers to hand off new customer accounts and transition them to stable accounts
- Create business development strategies through cross-functional benchmarking of prospects, customers, competitors, channels, products, needs, and competitive position
- Drive opportunities into adjacent markets, technologies, or supply options and participate in innovation commercialization
- Conduct competitive, business, technology platform, scenario, and strategic-direction analyses
- Deliver revenue growth and profit through direct packaging-market penetration
- Hunt and prospect new customers and drive portfolio-aligned business opportunities
- Develop business plans including financial analysis, competitive analysis, and value propositions
- Translate market research into actionable business concepts and plans
- Monitor market trends, drivers, and dynamics; promote new products in target markets
- Collaborate with Marketing and support lead generation
- Advise Marketing on market sizing, trends, dynamics, and competitive analysis
- Build an external network of industry influencers and collaborators, especially co-packers, industry associations, and senior decision-makers
- Present data and conclusions to internal and external executive teams through compelling presentations
- Develop initial relationships with prospects, identify appropriate contacts, generate leads, and cold call when necessary
- Collaborate cross-functionally on strategy development and implementation across technology, product management, and commercial teams
Requirements
What you’ll need- Bachelor’s degree in Marketing or related field
- 5–8 years’ experience in developing industry value assessment and executing strategic business development and growth opportunities
- Experience working in an MNC environment
- Proven track record of successful business development and commercial success in a B2B environment in the local Thai market
- Experience with negotiations
- Strong influencing and persuasion skills
- Solid technical aptitude regarding resins, manufacturing processes, barrier materials, and other competitive packaging mediums
- Detailed knowledge of Amcor Thailand, its products, the industry, and the competitive market
- Ability to speak Thai and English is required
- Packaging industry experience is a plus
- Master’s in Marketing or Business Management preferred
Benefits
Comp & perks- Amcor’s purpose-driven work focused on responsible packaging, sustainability, and protecting the future
- Opportunity to work with a global, world-class team
- Employee development and empowerment opportunities
- Exposure to global operations spanning more than 40 countries