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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing regional marketing campaigns, managing multi-channel marketing programs, and analyzing campaign performance to optimize strategies. Proficient in collaborating with sales teams and managing vendor relationships within a global marketing framework.
Highest-signal resume keywords
B2B Marketing ExperienceEvent ManagementProject Management SkillsSalesforce ProficiencyCampaign ROI Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationDemand GenerationAccount-Based MarketingMulti-Channel Marketing ProgramsCampaign Performance Analysis
Soft Skills
CollaborationCommunicationAnalytical ThinkingTime Management
Tools & Technologies
SalesforceHubSpot
Industry Keywords
Industrial AutomationManufacturingEnterprise Software
About the role
Key responsibilities & impact- Design and execute regional marketing campaigns to generate leads, qualified pipeline, and accelerate opportunities
- Execute customer events, trade shows, roadshows, company-hosted events, webinars, and digital campaigns
- Collaborate with Sales to reach target audiences and develop Account-Based Marketing tactics
- Plan and execute regional Account-Based Marketing campaigns with the Global Marketing team
- Manage marketing vendors, agencies, and budgets for the AMER region
- Analyze and report on program performance, using insights to optimize campaigns
- Work with Global Marketing to localize messaging, content, and tactics for North America
Requirements
What you’ll need- Bachelor’s degree in marketing, business, or a related field
- 4+ years of experience in B2B marketing, including field marketing, event management, or demand generation roles
- Proven ability to run multi-channel marketing programs
- Strong project management skills and ability to manage multiple campaigns simultaneously
- Experience working in a cross-functional, matrixed global organization
- Familiarity with Salesforce, HubSpot, or similar tools
- Ability to travel up to 30%
- Experience in industrial automation, manufacturing, or enterprise software is a plus
- Spanish or German proficiency is a plus
- Comfortable analyzing campaign ROI and presenting to business stakeholders
Benefits
Comp & perks- Medical, dental, and vision insurance
- 401(k)
- Competitive compensation commensurate with experience and qualifications
