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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing regional marketing campaigns, managing event logistics, and utilizing CRM tools like Salesforce and HubSpot to track leads and campaign performance. Strong organizational and project management skills are essential for coordinating multiple marketing activities effectively.
Highest-signal resume keywords
B2B Marketing ExperienceEvent ManagementSalesforce ProficiencyProject Management SkillsCampaign Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationAccount Based MarketingTrade Show CoordinationCampaign ReportingBudget Tracking
Soft Skills
Clear Communication SkillsOrganizational Skills
Tools & Technologies
SalesforceHubSpotCRM Tools
Industry Keywords
Industrial AutomationManufacturingB2B SoftwareDemand Generation
About the role
Key responsibilities & impact- Execute regional marketing campaigns that generate leads and qualified pipeline, in line with the regional plan
- Coordinate trade shows, customer events, roadshows, AMDT-hosted events, and webinars end to end
- Manage event logistics, booths and materials, registrations, promotion, and lead follow-up
- Support Sales with targeted outreach and Account Based Marketing tactics for priority accounts
- Track spend against the regional marketing budget
- Handle purchase orders and invoices and coordinate vendors
- Ensure event and campaign leads are captured, cleaned, and promptly handed over to Sales in Salesforce or HubSpot
- Report on program results, including leads, pipeline, and cost per lead, and suggest improvements
- Adapt global messaging and content for US audiences with the Global Marketing team
Requirements
What you’ll need- Bachelor’s degree in marketing, business, or a related field
- 2+ years of experience in B2B marketing, ideally in field marketing, event management, or demand generation
- Hands-on experience organizing trade shows or events, including vendor and logistics coordination
- Strong organizational and project management skills; able to handle several activities at the same time
- Working knowledge of Salesforce, HubSpot, or similar CRM/marketing automation tools
- Clear written and verbal communication skills in English
- Ability to travel up to 30% within the US, including occasional overnight and weekend travel for events
- Experience in industrial automation, manufacturing, or B2B software
- Experience in trade show and events execution
- Spanish or German language skills
- Experience measuring campaign results such as cost per lead and pipeline contribution
Benefits
Comp & perks- Medical, dental, and vision insurance
- 401(k)
- Competitive compensation commensurate with experience and qualifications
