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Marketing Specialist
American Angus Association. Promote Angus programs to commercial cattlemen through digital, print and in-person platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing communications, project management, and content creation tailored for the cattle industry. Proven ability to analyze market data and enhance brand awareness through effective storytelling and multimedia strategies.
Highest-signal resume keywords
Marketing CommunicationsContent CreationProject ManagementMarket AnalysisBeef Cattle Background
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSocial Media ManagementWriting SkillsPhotographyVideographyData AnalysisGraphic DesignCampaign ManagementPublic SpeakingStorytelling
Soft Skills
Excellent CommunicationOrganizational SkillsTeam CollaborationDependabilityInitiative
Tools & Technologies
Computer SoftwareMultimedia ChannelsMarketing Platforms
Industry Keywords
Commercial CattlemenAmerican Angus AssociationAgricultural CommunicationsBrand AwarenessMarket Share
About the role
Key responsibilities & impact- Promote Angus programs to commercial cattlemen through digital, print and in-person platforms
- Create and support a marketing communications plan for commercial cattlemen, particularly for Association commercial programs
- Connect with cattlemen at industry events, video sales and ranch visits
- Create engaging content and promotional materials for social, digital and media
- Manage projects for the Association’s commercial programs
- Analyze markets, campaigns and customer data
- Help create news releases, announcements and promotional materials for the American Angus Association
- Pursue ways to overlap content across paid, owned and earned multimedia channels
- Work as part of the Association communications team and closely with the Commercial Programs department
- Help increase market share, brand awareness and loyalty
Requirements
What you’ll need- Excellent communication skills, including storytelling, public speaking and interpersonal skills
- Excellent design, social media and writing skills
- Photography and videography skills are a plus
- Ability to organize, prioritize and execute multiple activities in a fast-paced environment
- Must be comfortable with applicable computer software and other technology
- Ability to work independently and in a team environment
- Must be reliable, dependable and a self-starter
- Positive attitude and willingness to learn
- Willingness to take initiative and ownership in projects
- Must be available to travel up to 25-30% of the time
- Bachelor’s degree in marketing, animal science, agricultural communications or other applicable fields, or equivalent work experience
- Minimum of three years of practical experience in a marketing environment through education, internships, or employment
- If interested in remote work, must have a proven record of remote work success or be willing to work in-office for a period of time
- Must have a beef cattle background or experience
- Submit a cover letter, resume, portfolio and salary requirements
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision coverage
- Life and disability insurance
- 401(k)
- Personal Time Off (PTO)