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American Family Insurance

Competitive Intelligence Product Analyst

American Family Insurance

. Support Business Partners with proactive and insightful strategic decision-making and actionable insights .

Posted 10/13/2026full-timeUnited StatesMid-LevelSenior💰 $69,000 - $115,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Competitive Intelligence and Product Analytics within the Property & Casualty Insurance sector, leveraging advanced analytical skills and tools to provide actionable insights and support strategic decision-making.

Highest-signal resume keywords
Competitive IntelligenceProduct AnalyticsMarket ResearchMicrosoft ExcelTableau

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Analytical KnowledgeInsurance Product DesignUnderwriting ConceptsProject Management MethodologiesData QueryReporting KnowledgeComparative PositioningScenario AnalysisVisualizationsCompetitive Indices
Soft Skills
Customer-Driven SolutionsProactive SupportInsightful Decision-Making
Tools & Technologies
Microsoft OfficePower BIInsuraviewsClaude CodeThink-CellS&P GlobalLexisNexis InsurQuote
Industry Keywords
Property & Casualty InsuranceCompetitive IntelligenceProduct StrategyMarketplace TrendsHome and Auto Markets

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Support Business Partners with proactive and insightful strategic decision-making and actionable insights
  • Build a best-in-class product competitive intelligence program across Home and Auto markets
  • Anchor competitive intelligence for executive touchpoints
  • Enhance countrywide competitive intelligence content for recurring executive deliverables, including Home & Auto Monthly Business Review, SLT P&O CI results top-line slides, and Results Week / QBR industry section
  • Contribute to competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings
  • Leverage internal competitive indices to generate repeatable, comparable insights and interpret market and competitor actions
  • Create and maintain competitive intelligence outputs for Home and Auto new product development, including reporting on new rating factors
  • Develop and maintain quarterly business partner competitive updates, including visualizations, comparative positioning views, and summary scorecards
  • Serve as an embedded competitive intelligence resource to product development working groups
  • Complete ad-hoc countrywide filing research for home and auto lines and translate requests into analytic output and recommendations
  • Report to the Sr. Manager, Product

Requirements

What you’ll need
  • Demonstrated experience providing customer-driven solutions, support or service
  • Demonstrated experience with various PC software applications and Microsoft Office products
  • Solid knowledge and understanding of insurance product design and underwriting concepts in area of expertise
  • Solid knowledge and understanding of market research and marketplace trends in insurance coverage
  • Basic knowledge and understanding of project management methodologies, practices, techniques and tools
  • Travel requirements up to 10%
  • 5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy
  • Bachelor’s degree and qualitative/quantitative analytical knowledge
  • Experience with Tableau, Power BI, and/or other programming/data query/reporting knowledge
  • Advanced skills in Microsoft Excel and PowerPoint
  • Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global and/or LexisNexis InsurQuote preferred
  • Must not require current or future sponsorship

Benefits

Comp & perks
  • Relocation support for eligible candidates
  • New Employee Orientation during the first week
  • Comprehensive medical, dental, vision and wellbeing benefits
  • Competitive 401(k) contribution
  • Pension plan
  • Annual incentive
  • 9 paid holidays
  • Paid time off program (23 days accrued annually for full-time employees)
  • Student loan repayment program
  • Paid-family leave
  • Reasonable accommodation support