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Media and Advertising MBA Intern
American Family Insurance. Participate in a 10 to 14 week summer student internship program starting in mid-May and ending in August .
About the role
Key responsibilities & impact- Participate in a 10 to 14 week summer student internship program starting in mid-May and ending in August
- Support the Media & Advertising team in evaluating marketing opportunities, optimizing campaign effectiveness, and identifying ways to grow the American Family Insurance brand and business
- Support campaign planning, execution, and measurement with agency teams and internal stakeholders
- Contribute creative ideas and strategic approaches in response to changing situations
- Conduct market, consumer, and competitive research to identify growth opportunities and emerging trends
- Assist with test-and-learn initiatives involving new media channels, partnerships, or marketing technologies
- Analyze campaign performance data and develop recommendations to improve marketing effectiveness and ROI
- Identify opportunities to improve customer acquisition, retention, cross-sell, and brand engagement
- Develop an understanding of the business, corporate culture, and structure
- Participate in networking, coaching, and exposure to different areas of the business
Requirements
What you’ll need- Currently pursuing an MBA with a strong interest in building a post-MBA career in brand management, marketing, media, or advertising
- Previous experience in marketing, brand management, advertising, media, or a related business function is preferred but not required
- Strong analytical and problem-solving skills with the ability to translate data and insights into business recommendations
- Excellent communication and storytelling skills, including the ability to develop clear, concise presentations for senior leaders
- Ability to manage multiple priorities and work effectively in a collaborative, cross-functional environment
- Unable to consider candidates who may require visa sponsorship
- Offer contingent on applicable background checks
- Offer contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
Benefits
Comp & perks- Interns may be eligible for a one-time hiring bonus to assist with housing costs depending upon proximity to the company office location
- Comprehensive medical, dental, vision and wellbeing benefits (interns are not eligible)
- Competitive 401(k) contribution (interns are not eligible)
- Pension plan (interns are not eligible)
- Annual incentive (interns are not eligible)
- 9 paid holidays (interns are not eligible)
- Paid time off program: 23 days accrued annually for full-time employees (interns are not eligible)
- Student loan repayment program (interns are not eligible)
- Paid-family leave (interns are not eligible)
- Reasonable accommodation for qualified individuals